Andy H. Park

Generated top-notch ideas for over 25 brands and organizations. Managed communication between client and local business partners. Executed activation and managed brand ambassadors to drive cross category purchase/ brand loyalty Cost Management

* Main point of contact for LGE retail/sales team for over 3 years * Successfully delivered localized marketing solutions for over 70 product launches and creative refreshes in national retailers such as BestBuy, Wal-Mart, Costco, etc., while Personal Attributes working with cross-functional teams including Creatives, Product Managers, Marketing Fluent in Korean Planning, Legal and Key Account Sales Managers * Developed and managed an online portal for internal teams to get access to real-time Tech Savvy retail solutions and get updates to up-to-date market trends Detail Oriented * Identified gaps in brand guidelines and marketing assets to support retail executions at scale. Creative Problem Solver * Managed and led industry leading vendors with strategic solutions to improve brand's awareness and improve effectiveness * Planned and managed yearly budget (over $10 million)

* Managed DA section of SAMSUNG Electronics international CES booth in year 2014 * Managed SAMSUNG booth at RSNA in 2013 * Created experiences conducive to achieving the designated metrics * Managed vendor concepts, layout, material selection, fabrication and installation * Executed change requests on site and delivered exceptional results in time

* Managed exhibit show services and executed production of the booth