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Experiential Marketing Designer/ Producer
Jan 2019 - Present (5 years 4 months)
Generated top-notch ideas for over 25 brands and organizations. Managed communication between client and local business partners. Executed activation and managed brand ambassadors to drive cross category purchase/ brand loyalty Cost Management
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HE Consumer Marketing Manager/ Account Manager
HSAD America/ LG Electronics USA
May 2014 - Jan 2019 (4 years 8 months)
* Main point of contact for LGE retail/sales team for over 3 years * Successfully delivered localized marketing solutions for over 70 product launches and creative refreshes in national retailers such as BestBuy, Wal-Mart, Costco, etc., while Personal Attributes working with cross-functional teams including Creatives, Product Managers, Marketing Fluent in Korean Planning, Legal and Key Account Sales Managers * Developed and managed an online portal for internal teams to get access to real-time Tech Savvy retail solutions and get updates to up-to-date market trends Detail Oriented * Identified gaps in brand guidelines and marketing assets to support retail executions at scale. Creative Problem Solver * Managed and led industry leading vendors with strategic solutions to improve brand's awareness and improve effectiveness * Planned and managed yearly budget (over $10 million)
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Experiential Marketing Project Manager - Freelancer
(Cheil USA)
McKinney, United States
Oct 2013 - Jan 2014 (3 months)
* Managed DA section of SAMSUNG Electronics international CES booth in year 2014 * Managed SAMSUNG booth at RSNA in 2013 * Created experiences conducive to achieving the designated metrics * Managed vendor concepts, layout, material selection, fabrication and installation * Executed change requests on site and delivered exceptional results in time
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Trade Show Manager - Freelancer
Wabnitz Editions
May 2010 - Oct 2013 (3 years 5 months)
* Managed exhibit show services and executed production of the booth