Nicole Squartino

-Developed and executed comprehensive marketing strategies for high-profile marine, superyacht and luxury brands.
-Led brand positioning and digital marketing campaigns, increasing brand awareness and engagement.
-Managed booth design, logistics, and vendor coordination for marine boat shows globally, securing high ROI through strategic event marketing, PR, and sponsorship activations.
-Produced and optimized social media content, digital ads, and video campaigns, driving customer engagement and lead generation.
-Negotiated and secured media placements, working with industry-leading publications, editors, and influencers.
-Directed press release strategy and public relations efforts, solidifying partnerships with NMMA, Informa, and top-tier media outlets.
-Developed and executed multi-channel digital marketing campaigns, integrating social media, email marketing, website content, and SEO strategies.
-Provided dealer support, ensuring marketing materials, e-learning, and brand guidelines were executed at the highest standards.
-Tested and implemented new digital avenues for brand awareness, staying informed through memberships in marketing and design associations, industry podcasts, and ongoing education courses at local colleges.

-Led global trade show marketing strategies for boat and yacht lighting solutions, working with teams across North America, Europe, United Kingdom and Asia
-Managed product launches, influencer partnerships, and high-impact advertising campaigns in the marine sector.
-Orchestrated photo and video content creation, enhancing brand storytelling and audience engagement.

-Planned and executed strategic marketing campaigns targeting luxury lifestyle, and hospitality industries.
-Coordinated advertising and promotional activities across digital, print, social media, and experiential marketing platforms.
-Developed and maintained relationships with key industry media contacts, securing brand exposure and press coverage.

Led outbound marketing initiatives for residential and hospitality product lines, driving brand awareness and market growth. Successfully coordinated product selections for the 2013 catalog photo shoot and collaborated with the product development manager to design new product lines for both existing and European brands.

Developed a comprehensive showroom display program for the sales force, including in-house photography, brochure design, email campaigns, and partner representative strategies. Designed high-impact advertisements featured in Architectural Digest, House Beautiful, and ELLE DÉCOR.

Spearheaded trade show marketing, crafting compelling visual and verbal messaging to enhance brand presence. Conducted competitive analysis, trend research, and product innovation strategies to keep the brand ahead in a dynamic market.

Led creative direction for audience promotions and advertising, overseeing print production, graphic design, and desktop publishing for major Big Box retailers across the U.S. Developed strategic marketing initiatives that drove sales growth and improved brand positioning for a home comfort product manufacturer.

Managed the creation of packaging, advertisements, brochures, in-store P.O.P. displays, marketing campaigns, direct mail, brand development, logos, video storyboards, and digital content, including smartphone applications and online product marketing copy. Spearheaded media strategies and consumer marketing research to optimize sales promotions and stay ahead of industry trends and competitive landscapes.

Directed and collaborated with a global team of designers and marketing analysts in the U.S. and Asia, ensuring seamless execution of marketing strategies. Traveled domestically and internationally for product line reviews, trade shows, and retail collaborations.

Retail Clients: The Home Depot, Lowe’s, Target, Walmart, Tractor Supply Company, Menards, Dollar General.

Developed and managed high-impact advertising campaigns for a diverse portfolio of clients, including Captain Morgan, Jose Cuervo, The Miami Heat, The Florida Panthers, The Miami Dolphins, Burger King, University of Miami, and Florida Atlantic University.

Designed and executed marketing collateral, advertisements, brochures, flyers, posters, presentations, packaging, direct mail, and brand identity assets, ensuring cohesive and engaging brand messaging. Specialized in logo design, photo manipulation, and copy development, delivering compelling creative solutions tailored to each brand’s unique audience.

Not-for-Profit Organization - Owner of the Fort Lauderdale International Boat Show. Tasks involve designing collateral, brochures, advertisements (newspaper/magazine), flyers, posters, direct mail pieces, bus posters, member rosters, annual reports, logos, photo manipulation and copy development. Event planning and organization. Designed customized artwork for promotional items, branding materials for the organizations members and environmental events. Assist in the design and layout of the 2001 interactive website and lead all maintenance required.