Dan Gibson

- Content and Creative Strategy consulting for local non-profits, start-ups, and event programs.
- Content inventory, customer research, persona workshops and creation.
- Design sketching and wire framing
- SEO and keyword research, strategy, and copywriting.
- User testing, A-B Testing, analytics set-up and review

- Project Management and completion of web design, web development, and content strategy for a variety of clients and industries.
- Creative direction for marketing projects including, product photography, graphic design, and copywriting.
- Developed copy for web content, social media, and print marketing materials.
- Developing internal workflow and process guidelines, to improve communication and efficiency.
- Interviewed potential new hires and managed freelance copywriters.
- Part of internal team working to rebrand the company.

- Managed 2012 Annual Report layout deisgn and content development project.
- Managed and developed photography guidelines for volunteer photographers attending annual World Burn Congress event, also completed photography of my own for web and print following agency direction.
- Interviewed survivors and wrote blog posts to tell their story and how the organization helped them.
- Part of project management team that worked with marketing agency to update the brand and develop new website.
- Designed and wrote copy for postcards as part of spring and fall fundraising campaigns.

- Led a full internal review and competitor analysis to complete a redesign of the organization’s membership brochure.
- Assisted with launch of The WMEAC Blog.
- Event photography for use on blog, website, and print.
- Assisted with development of internship program.
- Wrote and distributed press releases and assisted with media relations for events.
- Prepared and sent out weekly email newsletter.