Diana Ong
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About
I'm a multidisciplinary designer focusing on bag, purses and accessories design.
Over seven years of working experience in packaging, with a background in Industrial Design, I'm expanding my skill set in handbag and backpack design.
As a designer, I think about how to improve user experience base on our everyday interaction. In the case with carrying bags, how to incorporating ease of use as well as a versatile, classic style. It a great interest of mine to see how a product evolves over the span of user's ownership. I create design solutions which are graphically appealing, functional and practical to produce. Always keeping in mind in reducing material waste and cost. -
Education
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Continuing Education Accessories DesignFashion Institute of Technology2016 - 2017
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Bachelor of Industrial Design Industrial and Interactive DesignSyracuse University2001 - 2006Dean's List
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Experience
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DesignerAway TravelNew York, NYOct 2017 - Present (8 years 8 months)
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FreelanceNew York, NYNov 2008 - Present (17 years 7 months)• Guitar Triller – Designe original packaging for Kickstarter campaign of new tool for guitarists.
• Nini Montifiore Jewelry - build and maintained online jewelry store for retail sale from HTML.
• Queen’s 19th District City Council Campaign – designed campaign materials including t-shirts, newsletters, posters, lawn signs and invitations. -
Senior Packaging ManagerNew York, NYJan 2013 - Sep 2017 (4 years 8 months)• Responsible for developing concepts, solutions and presentation of packaging to retailer Wal-Mart in bedding and bath items; including soft and hard goods.
• Researching market trends and providing recommendations for packaging initiatives.
• Develop cohesive line of designs while maintaining distinctiveness with each product.
• Render point-of-purchase displays for store features customized for the retailer; also fulfilling openline and licensed brand guideline for Disney, Nickelodeon, Marvel and Rovio.
• Acting liaison to vendors overseas, providing specification detailing, sourcing materials and color proofing in China and India; ensuring quality control and production timeliness.
Packaging Design Manager (January 2013 – November 2014)
• Generate and manage several projects simultaneously within a quick turn around time frame.
• Work cross-functionally with other departments to communicate on project direction, review
of artwork, and execution of multi-brand properties in packaging.
• Maintain design files for in-house and licensed brands, updating package templates,
and organization of internal work efficiency. -
Packaging DesignerElmsford, NYJul 2010 - Jan 2013 (2 years 6 months)• Design packaging for costume and props for retailer Party City.
• Layout mechanical files from design directions, and re-touch images, color calibration for prepress.
• Adhered to graphic template, check for consistency in packaging for retailer Party City.
• Construct product specification models for shelf merchandising. -
Assistant Package DesignerJacmel JewelryQueens, NYFeb 2010 - Jul 2010 (5 months)• Compose packaging for jewelry, including gift boxes, retail display stands, and accessories card.
• Create technical pack for factory and sample prototypes of high-end luxury boxes.
• Prepare presentation boards from verbal direction to editing press-ready images.
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Awards
Dean's List Scholarship | 2001 - 2005
President of Asian Students In America | 2004 - 2006
Secretary of Industrial Design at Syracuse University | 2004 - 2005
Badminton Club member | 2001 - 2006 -
Affiliations
IDSA
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@odiana, member since 2012
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