Ofelia Gallegos

Design and produce promotional POS materials, sell sheets, case cards, private label packaging, web design, brand brochures, banners, direct mail, fact sheets, ads, neckers, wine tags, tasting note cards, PowerPoint templates, table tents, shelftalkers, and coupons for over 30 wine brands.

Branding, packaging, layout and logo design

• Design and produce promotional POS materials, sell sheets, case cards, private label packaging, web design, brochures, banners, direct mail, ads, neckers, wine tags, tasting note cards, shelftalkers, and coupons for over 20 wine brands including Sutter Home Winery, Ménage à Trois, and Three Thieves

Created packaging designs from initial concept to final print production

• Designed and created packaging, sell sheets, trade show graphics, ads, and coupons for personal care and food industries

• Created packaging designs and mechanicals for premium food brands: Tyler Florence, Made in Napa Valley, and Vineyard Pantry
• Designed and produced collateral, point-of-sale materials, email blasts, and web graphics
• Provided in-house product photography for web

• Conceptualized and executed packaging designs and promotional
materials for leading natural personal care brands: Avalon
Organics, Alba Botanica, Jason Naturals and Zia Skin Care
• Designed an integrated brand system for the launch of the Alba
Botanica Rainforest line, forecasted revenue of $6 million for line
• Redesigned Jason Kids Only! packaging and illustrated characters
for each flavor. Winner of ‘Best of Show’ at industry trade show
• Designed sell sheets, consumer brochures, POP materials, foil
pouch samples, trade show graphics, trade ads, design extensions,
and new product showcases
• Specified components and materials including bottles, closures and paper
• Oversaw press checks and coordinated with vendors regarding print production, file transfers, proofing, and color matching

• Design packaging concepts for watercolor pencils and drawing kits

• Developed packaging design systems for Nestlé Confections brands
• Proposed re-design concept for Colgate-Palmolive cleaning product
• Created comps, presentation boards and process books
• Designed CD cover for a New York band
• Conducted tween market research for new product development

• Designed bi-monthly newsletter for Macy’s Corporate
• Responsible for the layout of Latino fact sheet for Fifth Third Bank
• Created template banner for Fifth Third Bank
• Developed annual theme logo and banner for Brazilian dance company
• Conducted industry and market research, analyzed competitor ads,
designed and formatted PowerPoint presentations

• Laid out newspaper advertisements
• Designed price tags for purses and jewelry
• Laid out promotional postcard, poster, flyer,
 entry forms, and applications for 2005 Business Expo