Oladipupo Fagbolu

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
social media, search and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide thought leadership and perspective for
adoption where appropriate

Training young Africans #DigitalSkills4Africa courses designed to give a sharp shot at how to create digital marketing strategies and execute, the use of social media for business. With competences in tools such as Google My Business, Google Adwords, Canva, Google Trends, Similar Web and Bitly among others.

Goals: To train African youths;

• in basic and advance digital skills

• in the digital skills needed, either as an entrepreneur or as a professional

• to get young people digitally certified.

The curriculum includes the following;

Content Marketing
Google Adwords
Inbound marketing
Social Media Marketing
Search Engine Optimization
Digital Marketing Strategy

• This is the Digital Marketing agency I Founded in 2016 with a couple of friends, where I am responsible for creating digital marketing strategy and overseeing daily activities.

• We specialize in creating and executing digital marketing strategy for organizations.

• We have executed strategies/projects for; 1stClassic Limos, Vono Furniture, Supply Chain Support Services and Positive Voices Campaign Project (a British Council project) and Iwude Ijesa Festival, amongst many.

• We are currently developing marketing strategy for; Afrimart an ecommerce platform for Africa and Bazooka Lotto a pan Nigeria web/app based lotto platform

• Supervises the performance of the client services team; responsible for over 40 key corporate/public service clients with an ennrollee base of over 100,000 members
• Responsible for all liaison processes; client retention and contract renewal
• Monitor and ensure performance of service level agreement with clients
• Engage clients in periodic forum (Avenue for feedback on level of service satisfaction)
• Social Customer Relationship and Community Management
• Analyze reports from participation in offline fora and Social Media to provide periodic performance reports and recommendations to management