Mealtime Smiles Branding for Dabbldoo

Dabble Dabbldoo! The brand design for these innovative new feeding tools is just as thoughtful as the products themselves, creating a well defined world for the characters to live, and an integrated experience for kids. The brand look and feel embodies a playful and adventurous spirit, utilising winding, curved script, squiggle lines and illustrations to depict exploration, imagination and creativity.

The arched logo represents optimism and animates the word by lifting it upwards. Soft, creamy handwritten script is personal, playful and alludes to flavor. The unexpected connection of letters conveys a sense of exploration and togetherness.

Dashed squiggly lines support food illustrations by adding movement and energy. They surround, poke and pull elements, including typography, in the graphic layouts. The packaging artwork is animated without overshadowing the product, allowing it to take center stage while amplifying on shelf impact with a strong color statement.

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Olivia Blechschmidt
Founder, Olivialand Studio New York, NY