Silicone Mushroom Sponge for EzPz

A hypo-allergenic, odor-resistant and long-lasting silicone sponge with a sturdy, non-slip handle and a suction base, all in the shape of a mushroom. That’s it! Ezpz!

The Mushroom Sponge is perfect for washing ezpz products, dishes, cookware and feeding gear. When not in use, it can self store anywhere by suctioning to the counter, backsplash, inside of the sink, etc.

Brand accessories are a valuable way to support core products through customized solutions, while also reinforcing brand themes. In this instance, the Mushroom Sponge carries through the suction function of the ezpz feeding mats while also reimagining a utilitarian product in a more fun and whimsical way.

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Olivia Blechschmidt
Founder, Olivialand Studio New York, NY