WhimSiClips are a true innovation in the clip world. No metal springs, no rust, no broken plastic and no hard pinches! The all-silicone design makes these clips perfect to use around babies and young children, with endless applications from stroller clips to fort building.
Working with a father and daughter start-up, this was both an exercise in product design as well as brand naming, brand development and production consultation. What started with an idea to shape the clips as Blue Footed Booby feet expanded into a full animal-inspired toddler collection (Panda Paws, Froggy Feet and Blue Footed Booby) as well as an elements collection for baby (Earth, Water, Wind and Fire).
Through thoughtful design details and textures to the cheerful color palettes for each collection, these clips were created to launch the brand with a strong statement. However, these designs are only the beginning. More to come!
