Omar Santamaria

Successfully create branding strategies & solutions for my clients that range from graphic, package & web design, seo, e-commerce, advertising & marketing platforms, and many more. Consistently meet client expectations & deadlines, communicate regularly as to status of projects, direction, coordination & delivery of graphic/ print materials. Develop SOP’s (standard operating procedures) & management systems for organizations in order to grow and further develop their in-house graphic departments.

Some of the services I provide my clients:

• Custom Graphic & Package Design
• Advertising & Marketing
• Branding
• Web Design, SEO, UI/UX
• E-commerce Solutions
• Web Development, PPC & Brand Reputation Management
• 3D Product Models/ Renders for Print & Web
• Multimedia Presentations & Production
• Trade show/ Event Displays
• Custom Vehicle Wraps
• Clothing Apparel & Promotional Materials

Lead the creative development & project management of the in-house design, advertisement & marketing departments. Growing from a non-existent graphics department to a full in-house operation by mentoring, training & leading all team members in design, management, software & multimedia gear. Worked alongside our developed in-house web team for strategic on-line campaigns ranging from brand web sites, micro sites, web banners, landing pages, newsletters, social media, e-mail blast, etc. Introduced and integrated a versatile standard operating procedure for graphics & web department which added new checks and balances into team work flow, saving the company thousands of dollars.

Key Achievements:
• Promoted to Art Director position within 1st year.
• Created award-winning campaigns while meeting tight time-lines.
• Structured, developed & managed the creative team which included 6+ designers & 5 web designers.
• Organized, managed & ran photo/ video shoots.
• Reduced cost per project by bringing all designs in-house rather than outsourcing to ad agencies.
• Maximized profit by carefully controlling budgets, getting accurate price quotes & successfully negotiating vendor contracts.
• Created award winning package designs and brand guidelines for over 100+ products.
• Built a recognizable brand image by designing & implementing a group of brand standards.

Some of the successful campaigns were the following:
• 2004 Redline :30 sec spot on ABC/ Time Square
• 2008 Meltdown Online via Mens Fitness, Muscular Development/ Google/ Yahoo
• 2010 VPX Brand Custom Bulbstorm via Facebook
• 2011 Redline Xtreme Indy 500
• 2011 Redline becomes the exclusive energy drink of the BB&T & the Florida Panthers