My design journey started as a Graphic Designer, and then a Creative Director within both advertising agencies and publishing houses (international magazines). These experiences provided invaluable insights into visual communication, branding, and the importance of understanding target audiences.
Building upon this foundation, I transitioned into a UX/UI Designer, Product Designer, and now a Senior Lead Designer where I've had the privilege of collaborating with a wide spectrum of clients, stakeholders, users, and customers across numerous business models, including software distribution modelĀ (SaaS). My portfolio reflects this diverse history from desktop to native mobile environments, encompassing projects for government agencies, medical institutions, music labels, fashion brands, transportation companies, financial firms, sports organisations, IT companies, and real estate developers. This experience has allowed me to develop a versatile approach to research and design systems, adapting to the unique challenges and requirements of each sector while consistently focusing on user-centred solutions.