Erika Petty

Responsible for the design and development of packaging for the Bratz, Lil Bratz. Bratz Kids lines, from concept to completion
Worked closely with the Creative Director from concept to completion on all deigns
Effectively communicated product statement and features through package design/copy
Worked with copywriter & engineer to create cohesive packaging brand statement
Prepare comp packages for presentations
Art direct photo shoots (product and/or talent)
Communicate with Hong Kong counterparts to ensure quality and integrity of package design is executed through production and distribution

Responsible for all design and production of the company’s marketing materials
Created and maintained a design archive of all marketing materials
Designed web graphics, both static and flash animation
Designed and delivered all ads for the company. All sized and appropriate specs
Worked closely with the motion graphic artist to ensure that the company was totally cohesive in what was going out and representing them

Responsible for the coordination of marketing materials, from art through production, for the highest profile account
Successfully maintained a trusted relationship between the company and client(s)
Implemented a shipping procedure that informed the client of all orders being shipped and included it’s destination
Developed a library of all orders from order to date to completion, including all changes etc.

Developed my role/position in the company, as the key contact/liaison between Licensee and Licensor
Implemented a highly successful, Biannual Trend Seminar in order to effectively communicate to the Licensees the seasonal trends that the company was heading for
Traveled to Italy & Paris for shopping trends and Linea Pelle Leather/Textile expo in Bologna
Art Directed the Biannual Trend Seminar Handbook.
Designed and developed the accessory lines for Guess? Inc. (Watches, Handbags, Belts, Eyewear, Swimwear, Leather, Outerwear, Footwear, Home products – all Domestic & International)
Traveled to New York for Market weeks
Created Accessory color palettes to coordinate with the ready-to-wear lines for each season
Managed all Licensees design calendars in order to provide successful seasonal information at the appropriate times
Developed a minimum of 36 mood boards each year – exclusively for the accessory lines