New Dr Pepper premium glass bottle, in market Spring 2024.

Spearheading the design of this bottle from concept origin through to DFM work, I leveraged an array of internal and external partners to craft this unique packaging experience. The core assets are drawn from the long and rich heritage of Dr Pepper, with the final design elevating the brand into the premium space.

#PackagingDesign #IndustrialDesign #FoodAndBeverage