I am an Italian communication expert with a professional background in branding, graphic design, marketing public relations and content creation. I am currently working as head of Corporate Communications for a Tuscany based manufacturing group in the fashion and luxury sector where I am in charge of planning, coordinating and managing all communication activities (internal and external) for the two company’s brands, each with different missions and target markets.
Over the years I have honed my communication, and design skills across many aspects
in diverse business sectors, always working for, and with, multinational groups,
including international teleshopping channels, whereby I´ve been an on-air guest and brand
ambassador numerous times.
My love for brand and branding led me also to start a business of my own dealing
with integrated product communication where I studied and developed product visual
identities; realised graphic works and copywriting as well as stories for the product
positioning in order to strength the brand identity during the sales.
In working within an international context, I´ve developed a strong command of English
and I´ve had the opportunity to create and develop sales and TV sales concepts, I´ve
created many graphics artworks and written and reviewed a wide range of content and copywriting, all with particular attention to consistently maintaining both visual identity and brand voice.
TV SHOWS for wich I have studied concept/subjects, created graphics and visual guidelines as well as content for brand and product development; designed the product on air and be on air guest:
QVC Japan • 2003 - Marrakech Show - gold - • 2003 - Filigree Gold and Silver - • 2003 - Silver Nature – silver - (concept study) • 2003 - Moda Argento – Silver - • 2004 - Maco’s Gold – gold - • 2004 - Quintessenza Show – silver -
QVC Usa • 2003 - Everyday Elegance - gold - • 2007-2008 Italian Miniseries: Pinuccia Scatizzi gold design
QVC Germany • 2004 - Murano Glass Gold and Silver – • 2005-2006 - Schmuckatze vom Nil - silver - • 2008-2009 - Gold’n’Ice/EVOKE – gold + silver/w Swarovski elements -
QVC England • 2005-2006 - Art Deco Gold - • 2007-2009 - Glitter Gold/EVOKE gold/w Swarovski elements - ° 2008 - Gold Day - • 2009-2010 - Per Lei
TVSN Australia • 2008 - Eurogem Show – gold – • 2008 - Artlinea Show – gold –
HSN Usa • 2010 - Argento e Vanità – silver - • 2010-2011 - Milady – silver technibond -
QVC Italia • 2012 – 2016 - Madre Natura – silver and gemstones -
SHOP HQ Usa • 2013 - 2014 - Dettaglio Jewellery - gold embraced bronze -
Richline Group Usa; Media Imports Usa; OTC Usa; Clover Corporation Usa; Milor Italy ; SILO Italy BjB UK;