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Managing Director - Core4Media

Pabitra Roy

Mumbai 400 093, India
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  • About

    My portfolio is full of day-glow colors, funky images, and catchy slogans.But it has a clientele list worth touting: I have also worked with many high-profile clients. In the past, my client list includes Godrej, P&G - Whisper, Clearasil, Vicks, Godrej Cinthol Soaps, Godrej Properties, Godrej Jumpin, Godrej Sunflower Oil, Eureka Forbes Ltd, Kinetic, Shaw Wallace, Paras Pharmaceuticals, Videocon : CTVs, Washing Machines, Refrigerators, Audios, ACs, Toshiba, Sansui, Pantaloons, The Leela Kempinski Hotel, Marriott Hotel, The Retreat, The Resort, 30+, Zero-B, Victorinox Swiss Army knife, Tantex, Kitco(UAE), Skoda Automobiles, Cello, Nilkamal Plastics, Flair Pens, BenQ, TBZ Jewellers, Cupid, Red Bull, Hindware, Milton, Bleu, Camlin, GTC, Birla Sun Life, XXX condoms, Zaroor condoms, Sunnex Jeans, Sturdy Jeans, Camlin, Sagem (France) Onida mobiles, Playwin, Disney, Polygenta V3 Mobiles, Mobile Plus, Mad croc, Soccerade, India Bridal Week, Jona, Altis Hotels , Aveda Hotels, Laxmi Diamond, Cygnus, Xage Mobile etc.

    I started working life as a painter in Kolkata arguably the world’s oldest living city. Came to Bombay way back in 1982 to work in a hotshot ad agency ‘Interpub’ as an art director.

    Grew into the industry’s youngest creative director at an age people generally embark on building career, the rest of my advertising career defies clichés.

    Worked as a chief creative director with Madison, Triton, iB&W, BEI Confluence Ltd and Katha Mediatix India Ltd.

    Co-founder of an ad agency - 'Situations'.

  • Education
    • Applied arts Science
      Chandpara BBB higher secondary school
      1978 - 1980
  • Experience
    • Chief Executive Officer/ Chief Creative Officer
      VCI Communiqué Pvt. Ltd
      Feb 2012 - Present (14 years 4 months)
      It's a huge challenge for a creative person to be a Chief Executive Officer. I would rather call it the Chief Emerging Officer!
      With this position huge responsibilities stack up such as Brand development and advertising revenue generation. To Develop brand strategy and Statistics Systems,Strategic Consulting, including New Business Plan & Development. Brand development, web site traffic growth, web site UI and advertising revenue.
      Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. Loads to do!
    • Chief Creative Officer
      Katha Mediatix India Limited
      Oct 2010 - Feb 2012 (1 year 4 months)
    • Vice President and Chief Creative Director
      BEI Confluence Communication Ltd
      Aug 2006 - 2009 (2 years 10 months)
      Worked with BEI Confluence Limited as Senior Vice President and Chief Creative Director. Won the esteemed accounts such as Camlin, Onida, and Playwin etc. from Lowe, McCann ans Leo Burnett.
    • Chief Creative Director
      Madison Advertising
      Aug 2004 - Jul 2006 (1 year 11 months)
      Prior 1990 - 1995
    • General Manager
      iB&W Communications Pvt. Ltd
      1997 - 2000 (3 years)
      My stint at iB&W as General Manager for three years where I was instrumental in new biz expansion plan and the agency turned out to be one of the fastest growing agencies in the country. Brands like- Pantaloons, Skoda Automobiles, Marriott Hotel, Zero-B, Ajanta Pharma (30+) and Victorinox- Swiss Army Knife had given their prestigious accounts to iB&W.
    • Chief Creative Director
      Triton Communications
      1996 - 1997 (1 year)
      Also worked at Triton for about a year as Chief Creative Director and handled Shaw Wallace, Eureka Forbes Ltd, Kinetic, Paras Pharmaceuticals, The Retreat, The Resort etc.
  • Industries
    • Advertising
  • Skills
    • Advertising
    • Art Direction
    • Graphic Design
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    @pabitraroy, member since 2010
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