Pablo Ertze

Freelance design consulting for presenting new and original design concepts of ceiling fans, lighting and accessories inspired by the latest market trends in home décor as well as exploring innovative manufacturing techniques while in line with AirCool's design direction and clientele.

Globally recognized as one of the leading manufacturers of high performance and decorative ceiling fans and accessories, based in Taiwan with state of the art manufacturing facilities in China, TAL is the Main Design and Customer Service facility.

• Set up and structured a successful in-house design department, significantly reducing the cost of outsourcing design services.
• Established a proven design process (policies, quality standards, presentation format, and procedures), increasing productivity and optimizing management of design projects and tasks.
• Developed integration and collaboration strategies between U.S., Taiwan and China facilities, increasing efficiency throughout product development process, from inception to production.
• Led and trained all in-house designers channeling talent and passion to deliver top performance results, offering unparalleled design capabilities, vision and design diversity.
• Promoted company’s corporate presence and proprietary designs selection, resulting in unprecedented placement and client base growth with prominent showrooms and leading industry brands worldwide.

Freelance design consulting for presenting new and original design concepts for lighting products and coordinating families exploring the latest style and fashion trends while in line with NOVA's design direction and new manufacturing capabilities.

Freelance design consulting for presenting new company logo concept designs. Selected logo design finalized and delivered with vector data generation for editable high resolution applications and diverse file format reproduction.

Freelance design consulting for presenting new company logo concept designs. Selected logo design finalized and delivered with vector data generation for editable high resolution applications and diverse file format reproduction.

Freelance design consulting for new company logo vector data generation for editable high resolution applications and diverse file format reproduction.

Freelance design consulting for advertising artwork composition in high resolution for printing and multimedia publication, product features web info-graphics, and vector data generation of editable Logotype for high resolution applications and diverse file format reproduction.

Freelance design consulting for corporate artwork production of high quality digital photo imaging/editing service for commercial/large format prints (Gallery/Canvas Wrap).

• Designed and developed new complete product lines of alternative energy solutions as specified by general management.
• Responsible for developing and presenting formal concept solutions with documented research, visualization, modeling, and sampling exploration.
• Responsible for artistic image and graphic presence of the corporation and its line of products.
• Responsible for selection of efficient and cost effective manufacturing processes to minimize time-to-market as well as the recommendation of manufacturers, providers and assembly lines.
• Responsible for assigning or designing methods and means to reach the end-user/customer under quality standards required by the management.

• Design and define line of enclosure products as required by general management and together with Marketing and Engineering Departments as the Product Development Team.
• Responsible for conceptual design and exploration of design premises and parameters of functionality, operation and control.
• Design and definition of user interface, practicality, documentation and aesthetics of new and previous company products.
• Provide commercial documentation, illustration support and 3D modeling and/or design of structures, components, modules, accessories, and their applicable options.
• Exceptional communication and presentation skills in English and Spanish.

Industrial Design Consulting for site drafting, elevation views and support illustrations of overall professional recording studio furniture / environment lay out.