Sam Paciello

Currently serving in a multi-faceted role where I rely on my knowledge of design, technical skills and experience to provide strategy and visual solutions
for CPG companies in both their eCommerce efforts as well as traditional marketing endeavors.

• Guide and assist the design team in the development, design, and production of sales-driving, brand-extending, cross-channel campaigns including print ads, sell sheets, presentations, eCommerce content, banner ads, logos, product packaging and more.

• Collaborate with key stakeholders, internal teams and clients in an effort to deliver creative solutions that are equally compelling and strategic.

• Coordinate with copywriters and digital team to design effective eCommerce content strategies across online marketplace platforms including Amazon, Walmart, W.B. Mason, Staples, and more.

• Expanded the capabilities of the creative department by providing product photography services. I am responsible for all aspects of shoots including lighting, composition and styling as well as overseeing and assisting in all post-production, organization and archiving of images.