Parool Joshi

• Clients range from large global corporations, to independent startups to not for profits and charities.
• Projects range from simple electronic and print document creation to full corporate branding including new logo design, web site creation and print media advertising.
• Responsible for creative design, technical implementation and oversight of contractors and consultants throughout the project lifecycle.
• Focused on marketing and sales success for the end client, special attention is paid prior to design to understand the clients target market, sales goals and business drivers. This consultation phase assists in clarifying and refining these elements to define the project purpose and scope.

• Responsible for the companies branding and marketing. Created the company logo, designed and launched the company website and was responsible for all corporate marketing material including print and online media and promotional events.
• Created a secure portal on the company website for staff, partners and independent brokers to retrieve e-training, sales and marketing material. The user database from this secure portal was used to facilitate email marketing campaigns and quarterly updates.