Parth Sharma

• Mademoiselle Lifestyle Collection
(Product Development, Collection structure)
Working alongside Chris to develop his style defining collection, along with creating new designs and revisions from factory.
Monitoring the numbers and products needed to create such a collection, based on the research and assimilation of previous collection studies.
• New York Design Center
(Setup, Visual Merchandising)
Heavily involved in the setup & visual styling of our 20,000 sq.ft. Design Center in New York, 200 Lexington Ave.
• Sanya Phoenix Island Resort, China
(Presentation proposals, design coordinator, interior design layouts, furniture selection, fabric and finish selection, overall theme colours)
Lead role and sole responsibility in the interior design proposals and finalization of the project to production. (Furniture, fabric & finish selections over 1000 room interiors having
40 different room types and 6000 CG items were used. Project generated $6 million USD for Christopher Guy in 2011)
Timeline- 9months
• Internal website - Design & Marketing, Stocking
(Product Development process, Sales Analysis, Stocking study)
Lead in creating/designing an internal website for easier analysis & breakdown of the CG catalogue, while simultaneously doing studies of sales figures to create a stocking program for the factory.

• Valentino Home Collection
(Design direction research, Marketing research, Presentation material)
Lead in Research & analysis, mood-boards & design direction presentation on what a Valentino home collection would be envisioned as, for a proposed collaboration for manufacturing the collection with Fendi* & Christopher Guy. (*Fendi owned rights for Valentino Home, and requested us for this)
• Lifestyle Collection Study
(In-depth Market research- products & pricing, Competitor Analysis, Studies)
Lead in research for transforming Christopher Guy from a high end furniture manufacturer to a luxury lifestyle brand, resulted in requiring a deeper understanding of how luxury furniture brands produce lifestyle collections.
The assimilation of research led to findings and patterns emerged, helping to create and blueprint needed to produce such a collection for Christopher Guy.
• Product Designing / VMID
(Drawings & rendering, AutoCAD)
Creating customized office furniture designs, exclusively for the Christopher Guy Headquarters in Singapore, and to U.S and U.K. in the later years. Producing new designs for the Christopher Guy catalogue through the years.
• Adobe Scene7 for Web
(Digital manipulation using Adobe software)
Taken major responsibility with Vignette Authoring Tool software, using photo-manipulation to allow customers to apply any CG fabrics of their preference onto upholstered furniture images, providing a higher level of customization and boosting online sales.
• Trade Shows
(Product design, Interior layout, Setup, VMID, Competitor Analysis, Trend Study)
Maison et Objet, Paris, Jan. 2009
Salone del Mobile, Milan, April 2010
Maison et Objet, Paris, Sept. 2011
Team heading all the interior design layout, furniture selections for the CG show stands.
Creating competitor analysis and trend study during shows.
• Marketing study for bringing the Christopher Guy brand in India, 2009

• New design of a steering wheel for a new people carrier
(Class-A surfacing study, designing)
Successfully completed a project for designing a new steering wheel, within given limitations of production parameters at the Styling Studio.
Understanding how automobile manufacturing works, focusing more on the Class-A Surfacing department with the Styling Studio.