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Propose a more modern product offer and consolidate its leading position
Objective
Consolidate the leadership position of Legrand and its Shidean brand on the Chinese video door entry system market by offering a more attractive and modern mid-range product offer.
Actions
- Competitors trend benchmark
- Trend positioning
- Product design
Pascal BARDEL
Consultant & Teacher/coach in global design & innovation strategy
Sanary-sur-Mer, France