Pashun Ballard-Loertcher

• Supports the distribution of promotional communications to current customers through the creation, testing, execution and tracking of demand generation
• Implementing the new project management software (Workfront) and developing department process
• Writes and edits executive and customer letters, publications and special projects
• Digital content support, PR program support
• Work with cross-functional MSH marketing team to create and execute communications to support strategic external events and programs
• Creates, manages and executes assigned internal communications plans and projects, and employee campaigns
• Coordinates with internal and external stakeholders to execute plan to meet strategic objectives and deadlines outlined on plan
• Contributes articles for internal publications or external publications
• Edits and writes as needed, including communications for special events/projects
• Manages web content updates on customer portal, assigned newsletters, and other regular communication channels.

• Supervised creative team to meet deadlines and maintain brand standards
• Implementing the new project management software (Workfront) and developing department process
• Managed internal and external communications plans and strategies for various campaigns
• Built and maintained relationships with clients based on an “agency model”
• Applied project management knowledge, skills, processes, tools, and techniques to enhance the likelihood of project success, delivery of products, services and results.
• Developed project plans based on marketing project scoping meetings
• Identified key stakeholders and coordinated project meetings, communications, and expectation management
• Balanced project scope, quality, schedule, budget, resources, and risk
• Established rapport with internal clients and served as the point of contact for various product lines during marketing projects
• Improved project efficiency and quality by monitoring project status and output, measuring progress with planned metrics and brand standards
• Assisted with managing projects that were outsourced to external vendors on a per project basis
• Supported marketing projects from proper initiation through completion.

• Managed and completed proposals- RFPs and RFQs for national, local and regional agencies
• Developed and followed through on all projects and marketing assignments from beginning to close
• Managed internal and external communications plans and strategies
• Managed programs and campaigns for product or service launches
• Managed Website maintenance and intranet maintenance and updates with Content Management Software (Sitecore and Adobe Dreamweaver), SEO and Google analytics
• Maintained, designed internal employee newsletter- ALS Tribology Source
• Created and designed content for eSource, external online newsletter
• Created and designed updates for marketing collateral (brochures, sell sheets, banners, signs) for US, Canada, and Australia
• Created, managed, and maintained social media campaign via Twitter, LinkedIn, and Facebook for brand and service awareness
• Managed and coordinated trade shows and logistics
• Managed and maintained brand standards
• Organized and managed training workshop logistics
• Designed and managed advertising campaigns
• Assisted the sales department with spreadsheets and other sales material
• Drafted, edited and published final internal and external press releases and employee announcements
• Drafted and edited whitepapers
• Wrote scripts for safety videos
• Prepared talking points for executives

• Initiated, developed and followed through on all projects and marketing assignments from beginning to close
• Managed internal and external communications plans and strategies
• Managed Website maintenance and intranet maintenance and updates with Content Management Software
• Created social media campaign via WordPress, Facebook, YouTube and Twitter for brand and service awareness
• Provided input and assisted with various research projects
• Developed marketing campaigns including mail outs, e-mail campaigns and general communication projects
• Webinar Management
• Created flyers, physician letters, and physician referral flyers for all 17 centers
• Managed the company newsletter and creation of investor newsletter
• Managed and monitored website optimization using Google Analytics
• Organized health fairs and community outreach events with various corporate clients
• Coordinated and managed all media requests for interviews
• Drafted, edited and published final internal and external press releases and employee announcements
• Wrote scripts for Diabetes Library videos

• Managed and completed proposals- RFPs and RFQs for companies
• Managed internal and external communications plans and strategies
• Managed a wide variety of communication materials, including newsletters, articles, brochures, ads (print and online) and presentations
• Developed and executed pitches for print and broadcast news
• Worked with and responded to requests for proposal or pricing
• Manipulated logos and design copy to place on various promotional products for clients
• Worked in conjunction with outside designers and vendors to produce marketing and communications materials for internal and external audiences
• Attended tradeshows and planned events for promoting products and business
• Worked with sales staff by implementing sales contests and initiatives to encourage competition and higher productivity
• Organized annual end-user trade show at the Wortham Theater.
• Launched rebranding effort for company which included redesigning the website, and engaging in Social Media
• Updated website with content management software

BrandExtract
Integrated Marketing and Communications agency that focuses on brand management and
managing a client’s marketing initiatives.

Freelance Writer
• Created taglines for ads.
• Created copy for websites for various clients.
• Organized seminar contacts for owners of agency.

Energy Maintenance Services, Inc.
Energy services company that offer solutions for pipeline operations and maintenance.

Marketing Specialist
• Implemented and managed online store
• Created marketing collateral pieces, i.e. Mechanic’s Manual, Wastewater Quick View
• Worked on company newsletter and Investor Newsletter
• Created press releases and wrote articles for industry periodicals
• Organized trade show
• Updated website with content management software

Exterran Holdings, Inc.
Leading global provider of various products and services to the oil and gas industry

Freelance Consultant
• Assembled and proofread manuals for Field Representatives

• Maintained, updated, and edited the website with content management software
• Managed internal and external communications plans and strategies
• Created and generated press releases, newsletters (internal and external), brochures, flyers and industry articles
• Researched, organized, and executed events that included educational and legal seminars, conferences, executive networking events, and other speaking and volunteer engagements.
• Maintained and successfully attained media contacts for interviews, comment availability, and promotion of the firm (MSNBC, Houston Chronicle, La Voz) through media planning and placement
• Implemented direct mail initiatives
• Maintained and created customer retention programs (Sending out surveys, greeting cards, email updates on current legislature)