New York, NY
Jan 2016 - Present (5 years 6 months)
Design Inferno, New York, NY www.designinferno.us
With meticulous hands-on guidance orchestrate and nurture a cross-functional team of Graphic, Packaging, and Industrial Designers, Content Copywriters, and Photographers to serve Licensed, and Private Brands to craft soup to nuts human-centric Brand experiences across 360° design touchpoints.
Conceptualize ideas from scratch and juggle a variety of creative developments of Brand Identity, Retail
and Digital Presence, Exhibit Implementation, Marketing Presentation, and Social Media Communication.
With deep attention to emerging trends, while having an eye on the bottom line, collaborate with key decision-makers in Sales, Marketing, Engineering, and Production departments.
Coordinate overseas partners to overcome ambiguity and to respond to multiple priorities.
Identify roadblocks and implement workflow procedures to slash redundancy, timespan, and mishaps by up to 15%. Pushing outsourced vendors' limitations, reduce anticipated timelines by 10%, and budget by 8%.
Integral contributor to projects focused on demographic appeal, social media, personalized shopping experience, modular and sustainable solutions, retail, and direct-to-consumer packaging matrix.
Hundreds of innovative products are sold-through in stores and online at Century 21, Bloomingdale's, Nordstrom, Saks Fifth Avenue, T.J. Maxx, Urban Outfitters, Walmart, Amazon, and Google.
INDUSTRIES, NOTABLE CLIENTS & BRANDS
BEAUTY TOOLS AND COSMETICS, CONSUMER ELECTRONICS:
MiWorld Accessories, Brands: CYLO, Isaac Mizrahi, ACKERMANS, LUXE & WILLOW.
The NCC Group, Brands: STANLEY and Westinghouse.
iHip/Zeikos, Brands: DC Comics and PHAZ.
MOBILE LIFESTYLE, IOT, SMART HOME:
Merkury Innovations, Brands: FUL, GEENI Smart Home, Urban Beats.
LUXURY: Audemars Piguet, NOEVIR
New York, NY
Feb 2014 - Jan 2016 (1 year 11 months)
Streamlined the growth of lifestyle brands in Sport, Wellness, Mobile Accessories, and Household labels. Ensuring consistency of Licensed and Private trademarks, galvanized the development of end-to-end design programs, resulted in winning experiences across multiple customer touchpoints. Analyzing current trends, conceptualized and communicated to shareholders the strategies behind Packaging, Product, Exhibit Designs, and Digital Content. Mentored and played a hands-on role in nurturing a 12-person design team. With versatile flexibility beating deadlines, identified and addressed weak processes that led to a 14% increase in turnkey deployments. Implemented design pre-tooling and pre-press testing allowed 24-hour process approval.
NOTABLE BRANDS: The Original Penguin, Puma, TKO, iWave, MVMT, Avalanche, The Sharper Image, and BLKSMITH.
Woodbridge Township, NJ
Sep 2003 - Jan 2014 (10 years 4 months)
JOB TITLE PROGRESSION:
Creative Director, 2011 to 2014.
Art Director, 2009 to 2011.
Design Director, 2006 to 2009.
Packaging Sr. Designer, 2003 to 2006
Successfully accelerated the conversion of the family startup into a global Mobile Lifestyle, Vlogger Video, and Power Accessory industry leader. Contributed to reaching $75 million in the annual sale by forging and maintaining various brands and licenses that led to the company's biggest period of growth.
Over a decade, built and led the 10-person Design and Marketing department. The team took an instrumental role in cultivating proactive dialog across 12 brand licenses, 4 creative agencies, 11 Asian subcontractors, and 9 top Big-box retailers.
Reported to the CEO on focused design thinking, trends, performance, and effectiveness.
Implemented cost-effective Marketing initiatives through Retail Channels, Trade Shows, Advertising,
E-commerce, and Social Networking.
Extensive travel to China and Europe attained in time forecasting of emerging trends and validation of suppliers’ feasibility. Consolidated effort with the Production department converged a multi-vendor grid into a fast-paced global network, advancing design execution on average of 12%.
NOTABLE BRANDS: Marc Ecko, NFL, Travelocity, Digipower, Tough Tested, and RE-FUEL.