Patricia Gibson

— Create/manage web content, including news blogs, galleries and more, to promote schools and to provide quality information to staff, students, families, community.

— Manage corporation's various social media pages, highlight web content, maintain dialogue with online audience. (Facebook likes have increased dramatically; 1,280% up for district page, 703% increase across the board.)

— Write and issue press releases and serve as first point of contact for media, then filter queries to appropriate staffers or serve as spokesperson myself.

— Collaborate with team on crisis communications, serve as spokesperson, craft statements, use web and digital messaging to keep all stakeholders informed.

— Design various newsletters, billboards, posters, ads, logos and more. (Subscriber list for e-newsletter increased 783% in its first year of existence; website page views per user significantly increased over that same period.)

— Create multimedia including PowerPoint presentations, videos and more.

- Write news reports, from breaking news to continuing coverage, synthesizing information from various sources to accurately convey constantly evolving stories.

- Manage, showcase and promote content on award-winning news website, from controlling placement of stories and other content on the website, to writing clear and compelling headlines, to selecting compelling images, to crafting quality social media posts that point traffic to the website, to linking relevant content, to creating photo galleries and other explanatory material.

- Craft quality social media posts that point traffic to the site, maintain dialogue with online audience, police comments when necessary.

- Edit reporter-produced stories, maintaining reporter's unique voice.

- Design and proof customized ads, ensuring quality control, client satisfaction.

Considering freelance design and editing projects. Have something in mind or know someone who might? Feel free to contact me!

Interested in:
- Freelance design, particularly personal and professional stationery and branding and communications; have designed letterhead, invitations, packaging, promotional materials, newsletters, for various personal contacts and community organizations, and would like to do more.

- Freelance copy editing, projects large and small.

- Freelance videography/video editing projects.

Experience:
- Award-winning newspaper designer, worked to present information in ways that are useful, relevant and interesting, with a focus on visual storytelling.

- Editor with firm foundation in grammar, language; a strong eye for detail; experience in refining others' words without removing a writer's own personality from his or her writing.

- Experienced manager, directed staff of several designers producing multiple newspapers on a daily basis, with content coming from five separate sites, meeting series of deadlines nightly.

- Oversee desk of seven designers/copy editors and manage process of compiling elements from various sources to put together five usable, relevant newspapers every day, as well as additional special publications and pages.

- Create prototypes and propel redesigned and newly launched features from prototype stage to daily usage.

- Coordinate with other team members on planning and presentation of content.

- Edit local and wire copy, proof layouts, design pages.

- Manage web content, including news articles, calendar, blogs.