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Digital Art Director
Paul Armstrong
Chesterfield, MO
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About
Extremely versatile and successful in art direction and design for a variety of businesses, including small design firms, small to mid-size agencies, publishing and Fortune 500 companies. Expertise includes home pages, landing pages, emails, banners, brochures, catalogs, direct mail, business-to-business and consumer ads. Management experience in the assignment, coordination and supervision of photographers, illustrators, printers and trade show display companies. Goal oriented, ambitious, with strong organizational skills to manage various projects simultaneously. Full understanding of the creative process and can manage the relationships within the process.
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Education
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Diploma GeneralBryan Adams HS1970 - 1973
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Experience
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Bass Pro ShopsCheckmark Communications JCPenney, Labor Advertising Network, Tucson Shopper, St. Louis Realty, Walmart, and XPRESS Lease. PAUL ARMSTRONG digital art director | [email protected] | 314.803.2432 | linkedin.com/in/paul-armstrong A R M S T R O N G Accomplished Art Director/Designer offering versatile history of print and digital con-tent development in fast-paced environments. Strong record of driving sales through efficient system development and innovative concept design.
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ART DIRECTORKeeton & Rich, Inc.Full-service advertising agency serving variety of national B2B accounts. Drove art direction, design, and art / print production for ads, brochures, direct mail, promotional items, and trade show displays. Clients included: Aviall, MBB Helicopter, Porsche Aviation Products, Parkland Hospital. GRAPHIC DESIGNER | The Production Department Performed design, layout, and mechanical art functions for diverse clientele including:
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ASSISTANT ART DIRECTORBraniff AirwaysCunningham & Walsh Advertising Woody Pirtle Design. ASSISTANT ART DIRECTOR | Point Communications Collaborated with Account Team on aviation, aero-defense, and various B2B accounts. Clients included: American Airlines, Lone Star Gas, Cooper Airmotive, KDFW TV, LTV Corporation. F R E E L A N C E H I G H L I G H T S Catalogs, ads, brochures, logos, and direct mail projects for clients including:
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DIGITAL ART DIRECTORJCPenneyPresentDesigned customer-facing marketing for jcpenney.com, including landing pages, banners, emails, promotional offers, mobile, tablet, social media, and weekly pre-print covers. Monitored all project deliverables. Executed creative toolkits and digital style guides ensuring consistency of design brand standards. + Created digital assets driving $16.3M in weekly revenue, integrating toolkits, briefs, and precise target marketing to generate in-store and online sales. + Optimized internal design process by creating page templates in Photoshop and handling in-house photo retouching, increasing turn times and approvals.
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Awards
DSVC One Show
Bronze Award
Aviall Airmotive -
Industries
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Skills
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On Coroflot@paularmstrong, member since 2016