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Senior Copywriter
Paul Piziks
Royal Oak, MI
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About
I create award-winning messaging for the world's biggest brands across multiple industries. Specialties include full brand campaign development, video scripts, social media, website, OLA, CPG, long form brochures, email, CRM and loyalty programs. Humor, and approachable, conversational style are specialties of mine. I also offer deep experience writing successful business pitches and RFP responses for agencies pursuing new clients.
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Education
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Studied Graphic CommunicationCollege for Creative Studies1991 - 1995
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Experience
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Freelance Senior CopywriterFreelanceOct 2022 - Present (3 years 8 months)
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Senior Copywriter, StrategistJan 2021 - Oct 2022 (1 year 9 months)Generated business growth by developing experiential, digital, and broadcast concepts, content, and strategy for VIVA’s New Business team. Serviced new business wins with continued creative delivery after the win. Collaborated with account teams to deliver concepts, writing, and C-suite speeches for Norwegian Cruise Line, MTV, Hilton, Honda, Booz Allen Hamilton, and others.
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Senior CopywriterBirmingham, MISep 2018 - Mar 2019 (6 months)Elevated, edited and focused the messaging within My GM Rewards and My Buick Rewards loyalty programs (1 million members as of 3/19). Account metrics reported 15% increased click-thru rates by end of fourth quarter, 2018.
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Senior CopywriterAuburn Hills, MIFeb 2016 - Sep 2018 (2 years 7 months)GPJ is the world's largest experiential marketing agency. I lead creative messaging for Fortune 100 companies’ multi-million-dollar experiential brand journeys. Leveraged VR, AR, MR, AI to bring clarity and increased throughput to major events. I co-wrote multiple RFP responses to secure global new business, including the USA Pavilion at World Expo 2020, Harmon Kardon and Mack Truck.
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Senior CopywriterDetroit, MIAug 2015 - Mar 2016 (7 months)Introduced message clarity and measurable calls to action throughout the McKesson Health Systems suite of digital B2C and B2B communications. Managed daily rounds of digital brand and retail messaging needs for Whirlpool, KitchenAid, Lincoln, CAT Boots and Ford.
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Senior CopywriterTroy, MISep 2012 - Aug 2015 (2 years 11 months)After writing the creative portion of the RFP response that secured Pulte Homes as a client, I was lead writer on the account; website, mobile, TV, radio and print. Daily creative problem solving for other clients included Volkswagen, Smucker’s and Kimberly Clark.
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Senior CopywriterSouthfield, MIMar 2011 - Sep 2012 (1 year 6 months)As lead senior copywriter, I produced engaging brand storylines for gamification and chance-to-win sweepstakes for HBO Game of Thrones, Cigna, Microsoft, Hasbro, GAP, Miller Brewing Company. User click-through rates were consistently in the millions.
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Associate Creative DirectorMcCann WorldwideBirmingham, MIApr 2010 - Apr 2011 (1 year)As ACD, I developed a fresh voice for the Saab brand’s national campaign, as well as for retail sales events. Showroom traffic was fueled by web, mobile, social, TV, radio, print and CRM. I also wrote the 9-5 sedan and 9-4X luxury crossover product launch efforts.
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Senior CopywriterAug 2007 - Mar 2010 (2 years 7 months)Developed messaging for the national launch of the all-new Ram. I also wrote Chrysler, Dodge, Jeep and Hilton Honors national websites, CRM and OLA. I wrote the RAM truck national tagline, GUTS - GLORY.
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CopywriterPleasant Ridge, MIJun 2006 - Aug 2007 (1 year 2 months)At HelloWorld, we brought companies closer to their customers through one-to-one branded interactions with chance-to-win gaming, sweepstakes and digital loyalty programs. Clients that I wrote for included HBO, Microsoft, Xbox, Hasbro, GAP, Wholly Guacamole, Miller Brewing Company.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@paulpiziks, member since 2008
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Following 2
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Followers 6
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