Selfridges Birmingham
Selfridges London
In store car sales tag - ready to buy and scan through the till
Selfridges London
Selfridges London
In store - 'Iconic Scandinavian design' catalogue / ready to buy event
Selfridges London
Selfridges London
In store - 'Iconic Scandinavian design' catalogue
In store - 'Iconic Scandinavian design' event
In store - 'Iconic Scandinavian design' catalogue / ready to buy event
In store - 'Iconic Scandinavian design' Ice event bar
In store - 'Iconic Scandinavian design' catalogue / ready to buy event
In store - 'Iconic Scandinavian design'
Exclusive Scandinavian fashion shows in a carpark
In store - 'Iconic Scandinavian design' catalogue
In store - 'Iconic Scandinavian design' catalogue / ready to buy event
In store - 'Iconic Scandinavian design' catalogue / ready to buy event
In store - 'Iconic Scandinavian design' catalogue / ready to buy event
In store - 'Iconic Scandinavian design' catalogue / ready to buy event
Exclusive fashion shows in a carpark
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Saab/Selfridges - Selling cars in shops.
Saab and Selfridges came together as we were interested in rethinking what and where a car showroom could be in the future. Think about all the women (and men) who hate the car showroom experience and feel intimidated and uncomfortable. Well here's a new retail experience we created with Selfridges combining Scandinavian design, fashion and events. We called it 'Iconic Scandinavia' and everything was for sale including the cars where we were the first to sell a car from a retail store in the UK - we even created a new fashion line.
