Paul Thomas Pro

I create purposeful ideas that build brand stories across all channels.

I am currently working for Dyson as Creative Head, creating global campaign direction, NPD, key asset development from initial direction to campaign launch.

I'm just as happy writing headlines, scripts and storyboards as I am in, creating, visualising and directing my ideas. I combine my creative director role with brand strategy and global campaign development and work on everything from film, experiential, events and digital to brand and more traditional media.

I’ve worked in Hong Kong, Singapore, London, and the U.S. For Saab I worked as creative director for U.K events and advertising for five years during my time at BMB. At Zurich Financial Services I headed up the brand team for its move to the U.K market and launched an online bank from scratch – the most successful launch that year. At 375 I headed an agency helping JCB re-discover it’s brand purpose, I created a national, social campaign that literally has taken celebrities to the ends of the earth while stacking up air-time on ‘The One show’ and winning me a Grand Prix award for best campaign of the year.

I’ve made films for EDF and sold premium cars in Selfridges, launched a UK lottery funded youth initiative, branded a city as European Green Capital and delivered it’s citywide campaign activation, created an online platform to change retail shopping habits, and relaunched a Science Centre called 'We The Curious'. And currently I work with the brilliant engineers at Dyson to help bring their new ideas to the world.