Social /digital Youth Campaign - Big lottery funded

Instagram, Snapchat and Facebook.
A brand positioning national campaign to get the youth to lead projects around the country to create change. We found that school kids didn't really connect with green environments but did buy into the idea that the green economy would get them good jobs in the future. This was a campaign that made full use of youth channels including, instagram, snapchat, facebook and twitter.

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Paul Thomas
Creative Director Bristol, United Kingdom