Paul Zara

Harness the power of digital/traditional mediums by developing powerful stories that sell and adhere to today's market.

Supervisor of Web and Application Development, Integration and Design.

Supervised and developed consumer and professional advertising for various healthcare brands.
* Managed and participated in ideation, creation and delivery of TV, Print, POP, Digital, Mobile and Social Media.
* Built a cohesive, recognizable brand image by designing, implementing, and expanding brand standards.
* Teamed with writers and creative directors in executing successful integrated campaigns from concept to production.
* Seamlessly coordinated and supervised photo shoots and commissioned illustrators, freelancers and photographers.
* Collaborated with brand managers in developing i360 advertising on existing products and on new product launches.
* Supervised and managed all current and historical brand art assets.

Managed and designed consumer and professional advertising for Mucinex and Delsym.
* Executed high-quality creative on all media including internal projects from concept to final production.
* Teamed with writers and creative directors in conceptual approaches to meet client objectives.
* Seamlessly coordinated and supervised photo shoots and commissioned illustrators, freelancers and photographers.
* Interacted with project managers on all projects reviewing all design work to ensure time-lines and proper executions were achieved.
* Developed marketing and brand materials for trade shows, company meetings and press events.
* Supervised and managed all current and historical brand art assets.

•Implemented and designed marketing materials from concept to completion i.e. (brochures,
newsletters, direct mail, catalogs and magazine ads, posters, editorials, and website).
•Led development of design identity on upcoming book sales, and press kits on world wide releases.
•Skillfully aided in the design of book covers, and packaging materials for a variety of national
Book releases.
•Interacted with sales managers, writers and marketers in the development of conceptual ideas for sales booths and presentations.