Bowling Green, KY
Mar 2016 - Present (5 years 3 months)
Tasked with creating apparel graphics, poster and promotional artwork, packaging design, technical diagrams and instructional materials, print and web graphics. Working with Marketing, Sales and Engineering, I develop the brand identities and advertising look and feel fold new and existing products, and have re-branded a sixty year old performance product line to appeal to a new generation of vehicle enthusiasts.
Official REDLINE Guest Blogger
Chrysler Group LLC
Jun 2013 - Present (8 years)
I was selected as the Official REDLINE Blogger for the Dodge blog, writing about my Dodge experience, history of the brand and its models and more. As part of this six-month project, I will be traveling to Dodge-sponsored events, and writing about those events, as well as stories I find along the way.
This position calls upon my creative and technical writing experience, as well as my knowledge of vehicles, automotive lifestyle and culture. I will be providing content for a large audience on the official blog site, as well as having that content syndicated across social networks.
Problem Child Kustoms Studio
Mar 2000 - Mar 2016 (16 years)
Specialty art studio specializing in graphic, web and vehicle design, as well as marketing and branding services tailored to small and specialty companies. Creating branding, logos, identity and complete websites for a variety of businesses in varying industries, and managing all projects from start to finish in-house. We utilize industry-standard software to create projects in digital media, as well as traditional design tools and media.
Our specialty is hot rod an custom car design and illustration, namely the creation of project and proposal renderings.
2008 - 2008
Assisted in the launch of Chapter Websites. Troubleshooting, training and development of CMS-based web system for national and international chapters of the not-for-profit company, based in Phoenix, AZ.
Brand, Web and Graphic Designer
Jun 2003 - Sep 2006 (3 years 3 months)
Created all print and electronic-based materials for advertising/marketing and promotions. Create all print advertising, copy and visual material. Designed and maintain company website. Developed an entire marketing strategy from scratch, creating a brand identity for a local shop specializing in the customization of off-road vehicles. Created apparel designs for retail sale and promotional use, designed project vehicles, and acted as project manager for complete project builds, drawing on prior experience in the automotive parts field. Trained and led a team of web and graphic designers, as well as providing outside sales support for wholesale division. Was called upon to launch clothing line for company owner's spouse, creating apparel and advertising designs, as well as website and all related marketing materials.
Auto Safety House, LLC
Feb 1999 - Jun 2003 (4 years 4 months)
Designed all advertising,graphics, training and promotional materials, designed and maintained corporate web site, and produced all media collateral.
Provided sales support for wholesale and retain divisions, as well as developing a parts and accessories warehousing and delivery system for inside sales.