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Independent Product Designer/Developer
Pedro Lefèvre
São Paulo, Brazil
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About
6 year experienced Industrial Designer with engineering background, worked for one year in projects
for different industries like Taiff (hair dryers and hair straighteners), Starret (measurement tools),
Cicuit (motorcycle customization parts) and Pituca (Baby bottles and pacifiers).
For the last 5 years worked for Whirlpool in the major home appliances business,
acting in more than 20 different projects including national production and overseas projects
with big companies like Midea, Galanz, Hisense and Kemflo. -
Education
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Master of Business Administration (MBA) Ciências do Consumo Aplicadas (Applied Consumer Science)Escola Superior de Propaganda e Marketing2014 - 2016
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Graduation Industrial and Product DesignFURB2010 - 2012
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Design IndustrialSENAC2008 - 2011
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Engenharia MecânicaUniversidade Estadual de Campinas2006 - 2008
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Experience
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Innovation - New Products Development LeaderWhirlpool Latin AmericaJun 2014 - Mar 2015 (9 months)New products development, marketing strategy and project execution leader for accessories category.
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Lead DesignerWhirlpool Latin AmericaApr 2013 - Jun 2014 (1 year 2 months)Design leader for new products in home cleaning, microwave oven and Fabric Care categories. Leading the design team from concept to execution also being responsible for conceptuation together with the marketing strategy team and execution with the technology team.
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Craftsmanship DesignerWhirlpool Latin AmericaJul 2012 - Apr 2013 (9 months)Ensure the product execution quality from conceptuation to execution. Use parameters and metrics to understand and overcome competitors looking for percieved quality excelence.
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internWhirlpool Latin AmericaSep 2010 - Jul 2012 (1 year 10 months)User Experience Intern, focused on usability tests, consumer verification laboratories and ergonomics.
Design Metrics intern, dedicated to apply parameters to measure new products percieved quality, from concept to execution. -
InternVanguard DesignNov 2009 - Sep 2010 (10 months)New products development. Consumer and competitors research, current products improvement and new solutions development. From sketch to 3D modeling.
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Awards
Emerson Fittipaldi design contest award - 2008 - 4th place
/ Whirlpool inova - 2009/2010 - finalist (top 10)
/ Idea Brasil 2010 - Silver with Mamadeira Clip -
Skills
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Elsewhere on the Web
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On Coroflot@pedrolefevre, member since 2010
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Following 8
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Followers 9
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