Pete Gorman

* Led brand strategy that drove an international Ink company's growth from a world ranking of 50 within 3 years, and from a US ranking of 0 to 11 within 4 years. * Instituted brand audit system that allowed clients to clearly see all brand touch points, providing instant brand consistency that saved time and money.

• Founding member of CannedWater4kids
• Established the CannedWater4kids brand essence and provided creative strategy, content strategy, and media outreach to help Founder & CEO to leverage and grow the brand by over 750%.
• Assisted Founder & CEO in providing over 4 million cans of disaster relief drinking water, ten sustainable drinking water wells, and over 20 sand filters to those in need.
• Helped over a half million children and their families gain access to sustainable clean, safe drinking water.
• Created a package design that received a Gold Medal – Premium Water Division in Packaging World Magazine’s Global Package Design Award Show

Consultant, full-time, on-premise to assist with the realignment and development of the aBundle brand- a division focused on servicing the needs of Airbnb and vacation rental hosts and property managers. * Streamlined creative process resulting in the reduction of errors, 200% fewer revisions, and a 95% increase in company stakeholder satisfaction. * Optimized previous email process saving money and shortening speed to market by 7 days. * Influenced brand and creative leadership for the new aBundle website platform. Facilitated the development and transition to launch a new Shopify platform in 60 days.

JX is a family-owned network of 23 full-service premium truck dealerships and support services across the Midwest. Elite brands include Peterbilt and VOLVO.
• Provided front-end design, strategy, and direction for a new corporate website resulting in an 880% increase in form submissions. Grew inquiries at almost 9x the rate of the old website. Unique Users rose by 43% and Page Views by 165%.
• Increased media exposure by 300% over the previous two years with Public Relations and Social Media push and strategy.
• Sourced Print collateral smarter realizing better quality and 60% savings on like items and quantities purchased in the previous two years.• Coordinated and negotiated the first-ever sponsorship of touchdowns with the Green Bay Packer NFL football team. Truck brands included: Peterbilt, Hino, Volvo

* Produced global concept & design of retail toolkits, promotional programs, retail design strategy, shopper marketing, on & off-premise promotions, & North America brand activation. * Influenced agency President in redefining creative structure and processes to become a lean, efficient, and profitable "virtual" agency model. * Guided the redefining of traditional agency roles and skill sets. Cut speed-to-market by 50%. * Developed creative for in-store collateral materials used in the launch of M&M's Ms. Brown character.

Restaurant.com has been helping customers discover restaurants, eat, drink and save money since 1999. Online marketing efforts also help restaurants find hungry customers without any out-of-pocket costs.
• As a member of the executive team, led creative efforts responsible for boosting profits by 1,000%, generating 300% more annual revenue, and record net profitability for 24 months straight.
• Instituted daily learning and sharing of emerging advertising marketing and design trends.
• Streamlined the creative process, which led to increased productivity and reduction of errors.