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Senior Graphic Designer at Publicis Singapore

Kelvin Kok

Singapore, Singapore
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  • About
  • About

    A typical libran who loves all things beautiful. Even when it's ugly.

  • Education
    • Diploma Graphic Design
      Coleman Design School
      2001 - 2003
  • Experience
    • Senior Graphic Designer
      Publicis Singapore
      Singapore, Singapore
      May 2014 - Present (11 years 11 months)
      - Closely involved with the rebranding and design of various collateral of UBS..
      - Was part of the pitch for HPB and now involved with designing for various collateral after having won the pitch from bus ads, eDMs, website to print.
      - Developed event collateral from OOH, floor stickers to doorway banners and brochures for a Merck Group conference in Dubai.
      - Was requested by AXA client to design 2016 Chinese New Year red packets and were very well-received by client and the public. Further worked on more collateral from media kit to launch a new product to corporate folder for agents as a means of presenting their plans
      - Executed various digital collateral for Audi and Scoot which includes web banners, and facebook posts.
      - Developed a social playbook for Accor Hotels
      - Worked on Nespresso social pitch and social posts
      - Worked on adapting campaign visuals to social posts for Lancome as well as planning and executing the design for their reward brochure
    • Art Director
      Neighbor
      Feb 2008 - Apr 2014 (6 years 2 months)
      - Conceptualize and design of moodboards for Samsung’s TV Series brochures to be adapted within Asia
      - Participated in Takashimaya’s various campaigns i.e. 19th Anniversary, TSC Sale, Beauty Fair, Christmas 2012 and Chinese New Year 2013
      - Design of various Takashimaya’s press ads e.g. Father’s Day, Men’s & Ladies’ Wear, Shoes & Handbags Sale, etc
      - Involved in the art direction of various Takashimaya’s photoshoots ranging from small leather goods to jewelry and to models in Season Launches, Anniversary and Christmas campaigns
      - Conceptualize and design of moodboards for Centro Indonesia’s fashion brochures and ads such as NOW 60s, Mall Of Indonesia Launch, Pretty In Kitten Heels, Christmas and Fashion campaigns which will adapted by the Indonesia’s creatives
      - Involved in the conceptualization of a reversible bag as a calendar for year end corporate gift
      - Design of a Porsche Driving Book for young children
      - Conceptualize and design of brochure for NTUC to assist children from financially-strapped families and attain a better learning environment
      - Manage a small team of junior designers, keeping them positively motivated and inspired, at the same time be meticulous on their work while keeping in pace with deadlines
    • Graphic Designer
      Matchboxdesign pte Ltd
      Oct 2007 - Jan 2008 (3 months)
      • Develop annual reports concepts for pitching
      • Service existing Sony newsletter
      • Design and conceptualize 2008 calendars for Mitsubishi Electric, Diamond Tanker and Kerry Asia
      • Propose pictures to be used for NCS Group’s brochures
      • Design of OnePeople.Sg’s brochure
      • Design of ads for Jurong Port Pte Ltd to be implemented on various magazines
    • Graphic Designer
      centura Design pte Ltd
      May 2005 - Sep 2007 (2 years 4 months)
      • Design and conceptualize promotional materials i.e brochures, media kits and newsletters for Civil Service Club
      • Publication of Epson’s newsletter, Chrysalis
      • Involved in the main art direction for various BTL promotional collaterals for various companies such as flyers, brochures and direct mailers
    • Junior Art Director
      Levitate Studios pte Ltd
      Sep 2004 - Mar 2005 (6 months)
      • Revamp and design for Levitate Studios
      • Involved in copywriting for Avance website
      • Conceptualizing and designing of promotional materials for restaurant, Kin Thai. E.g. flyers and advertorials
      • Spearheaded the launch of Simply Spa
      • Production of media kit
      • Design of invites and posters
      • Planning and development of spa’s marketing concepts and directions
      • Liaising with photographers and printers for photoshoots and discussion of spa’s concept and strategies
      • Conceptualizing and designing of spa’s collaterals. (flyers, advertorials, posters, banners, etc.)
    • Graphic Designer
      R.M. concepts pte Ltd
      May 2004 - Aug 2004 (3 months)
      • Conceptualizing and designing of promotional materials for both restaurants, Rang Mahal and Vansh.
      E.g. flyers, posters, advertisements and invitation cards
      • Revamp of the current menu at Rang Mahal
      • Involved in photo taking of food samples
      • Preparing designs for production
  • Industries
    • Advertising
  • Skills
    • Advertising
    • Art Direction
    • Graphic Design
    • Packaging Design
  • Elsewhere on the Web
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  • On Coroflot
    @plastictimemachine, member since 2011
      • Followers 1
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