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Integrated Marketing Specialist - Graphic Designer

Pat Lathouris

Melville, NY
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  • About
  • About

    Versatile Integrated Marketing Professional with expertise in: Project Management, Graphic Design, Copywriting, Web, Search Engine Marketing and SEO, Digital Marketing and Social Media. Adept at multitasking, implementing out-of-the-box strategies, and orchestrating quick turnarounds. Highly effective initiating communications vehicles that build sales momentum and brand awareness, while testing the effectiveness of communications activities. Successful generating digital/print content that engages audience segments, leading to measurable action.

  • Education
    • B.F.A. Communications/Design
      Rosemont College
  • Experience
    • Integrated Marketing Communications & Design Specialist
      Kaufman Dolowich & Voluck, LLP
      Woodbury NY, United States
      May 2015 - Present (11 years 1 month)
      Creates a variety of initiatives that encompass integrated marketing and communication strategy, external campaigns, graphic design, copywriting, editing, multimedia conceptualization, implementation, and creative thinking. * Provides general support and project management for overall external and internal marketing communications and business development. Practice area Marketing Communications.
    • Marketing Manager
      Henry Schein
      Melville, NY
      Jul 2012 - Apr 2015 (2 years 9 months)
      Interface with marketing, all levels of corporate management and creative staff for development of email campaigns, web, digital and print * Create, develop, design and oversee production of marketing collateral materials including: sales brochures, trade advertising, proposals, and presentations, to maximize branding strategy and market position. * Develop and launch email campaigns, web graphics and content, internal newsletters, correspondence, blogs and additional digital materials. * Write content for and manage social media (Facebook, Twitter, YouTube)
    • Manager - Marketing Communications/Creative Director
      Speco Technologies
      Amityville NY, United States
      Oct 2002 - Apr 2012 (9 years 6 months)
      Ensure that corporate/brand messaging is included in marketing and corporate communications materials. Carry through with consistent branding to support the company's business goals in design for trade advertising, collateral materials (digital & print), email campaigns, website, trade show graphics, sales literature, presentations, interactive media, etc. * Design, copywriting, product photography, video, Mac & PC. * Production, administration, data base management.
  • Industries
    • Advertising
    • Commercial Equipment
    • Medical & Scientific Equipment
    • Services
    • Healthcare
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Communication Design
    • Content Management
    • Copywriting & Editing
    • Creative Suite
    • Email Campaign Design
    • Print Design
    • Social Media Marketing
  • On Coroflot
    @plathouris, member since 2016
      • Followers 5
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