Pragya Sharma

Key Responsibilities * Handle ATL, BTL & Digital advertising for LG's 3 core verticals- Home Electronics, Home Entertainment & Mobiles. Product categories handled include mobile phones, washing machines, TVs, water purifiers, refrigerators, air conditioners etc. * Generate campaign ideas, create print ads, hoardings, TVC scripts, viral video scripts, radio scripts, adverts, catalogues, posters, POS communication and digital marketing communication such as EDMs, online banner ads, blogs, posts etc. * Oversee the end-to-end creative execution of projects entrusted to me and ensure quality of final output by co-ordinating with the client servicing team, digital and BTL departments, art, and studio. * Assist the business development team in getting new businesses by developing 360 degree campaign ideas for pitches. Work on proactive projects for awards. Previous India

- Communications Today Key Responsibilities * Held Editorial responsibilities, including writing business stories/ special features on various segments in the Telecom and Networking industry * Helped integrate editorial content with sales objectives * Coordinated with PR agencies and Corporate Communication teams for Content Development * Mentored new joiners and other team mates in coming up the curve and motivated them to improve performance