Prashant Moulik

researching forecasting identifying and incorporating consumer needs into user-centered Web site designs. Expertise includes Improve Web site alignment with customer needs through user research that includes in-depth interviews, contextual inquiries and field/diary studies. Persona Creation: Lead persona creation to optimize user journeys, develop site maps and construct wireframes enabling effortless navigation. Information Architecture: Incorporate IA methods that include card sorting, affinity diagramming, free listing, mental models and search log analysis. Usability Testing: Participate in all phases of usability testing in lab and remote settings. Skills * Prototypes * Usability Engineering * Usability Testing * Information Architecture * Interaction Design * User Research & Persona Creation * Web Site Design * WebSite Strategy * WebSite Analytic * Wireframe Production * Cascading Style Sheets (CSS) * HTML & XHTML * Photoshop * Dreamweaver Interaction design and documentation Personas, user scenarios, UX specs, task flows, wireframes, site maps, storyboards, taxonomies, task flows, wireframes, mockups, prototypes, localization, accessibility, visual design and design patterns. Know Windows client, phone and Windows Azure UX systems and guidelines. Prototyping and production Low and high fidelity mockups on paper, with Photoshop, HTML, Pencil. Specialty in working directly with developers and testers to make what's designed happen in code. Writing & illustrating brand and usage guidelines. Optimizing images, formatting text, sourcing stock photography, creating small Flash pieces . Work RTS