The cover
A framed reprint of the Times of India newspaper from the day on which the customer was born
The packaging
A personalised note to the HNI
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Vodafone - Birthday DM for HNIs
80% of Vodafone's revenue comes from 20% of its customers - HNI base. That's why, Vodafone goes all out to delight them.
So when it came to celebrating their birthday, we didn't just send out a greeting. We sent them a reprint of the first page of TOI from the day they were born on.