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Purple Spider Graphics

Melissa Kinney

Berkley, MA
Available Now
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  • About
  • About

    Accommodates numerous areas of the design genre in both print & digital media.

    Services include, but are not limited to...

    • all aspects of web design, including UX/UI design for optimal user experience, wireframing, & interactive mockups

    • web hosting services

    • vector conversion of bitmap images

    • screenprint design and separations

    • photo editing & product mockups

    • custom illustrations & paintings

    • embroidery digitizing & more!

  • Education
    • Master's Program Web Design and Development
      Southern New Hampshire University
      2016 - 2019
    • Bachelor of Arts Fine Arts
      Stonehill College
      2000 - 2004
    • Coyle-Cassidy High school
      1997 - 2000
  • Experience
    • Social Media Administrator & Art Director
      Camelot Enterprises
      Stoughton, MA
      Nov 2017 - Present (5 years 4 months)
      -Responsible for production of all pertinent design work, including print & digital
      marketing materials.
      -Manages social media campaigns with intent to engage customers & target future prospects.
      -Excellent interpersonal & presentation skills for correspondence with customers,
      vendors, sales representatives, & production department members.
      -Provides technical assistance to team members in day-to-day troubleshooting.
      -Assists with development and implementation of several tracking &
      company-wide efficiency procedures to increase productivity and improve
      interdepartmental communication.
      -Creation of digital filing system.
      -Provided informal training to sales department regarding the significance of
      branding, contributing to Camelot's success in becoming the preferred apparel
      vendor for Beth Israel Lahey Health, a health care system consisting of 13
      hospitals, 4,000+ physicians and 35,000+ employees.
      -Development of both written and video training materials for team members.
      -Engages social media audience by developing visually appealing content.
    • Usability Consultant
      UserTesting.com
      Mountain View, CA
      Oct 2014 - Present (8 years 5 months)
      -Complete pre-determined tasks & provide feedback on the aesthetics, effectiveness & functionality of websites, prototypes & general software interfaces. Testing done on mobile & PC devices.

      -Organization allows clients to rate the usefulness of the testers’ report. (Current ranking: 5 out of 5 stars).
    • Graphic Artist, Freelance
      Valassis
      Norwell, MA
      Sep 2005 - Present (18 years 3 months)
      -Developed print materials such as brochures, menus, and signs.
      -Applied knowledge of production to create high-quality images.
      -Created digital image files for use in digital and traditional printing methods.
      -Completed final touches for projects such as image sizes and font selection.
      -Used Photoshop, InDesign & Illustrator to create images and layouts.
    • Web/UX Designer & Graphic Artist
      Purple Spider Graphics
      Berkley, MA
      Dec 2003 - Present (19 years 3 months)
      -Follows quality standards and procedures to minimize errors and maximize
      customer satisfaction.
      -Works with customers to understand requirements and provide exceptional service.
      -Implements websites into hosting accounts.
      -Promotes brand identity by creating company logos and delivering attractive,
      user-friendly and unique websites.
      -Creates wireframes, screen-flow diagrams interactive prototypes.
      -Produces sample sites and receives feedback about draft sites.
      -Assist customers in choosing domain names, completing registrations and maintaining websites and web hosting accounts.
      -Creates visually stunning websites for clients.
      -Uses Illustrator, Photoshop, InDesign & CorelDraw to create images and layouts
      for thousands of projects.
      -Develops collateral such as display, marketing and packaging materials to support product branding strategies.
      -Uses Illustrator, CorelDraw and Photoshop to develop product mockups and prototype designs.
    • Graphic Arts Instructor, Adjunct
      Independence University
      Salt Lake City, UT
      Oct 2018 - Jul 2019 (9 months)
      Conduct classes through discussion & live sessions to create professional relationships & provide context for each student’s individual education background.

      Preparing & grading assignments, in addition to providing substantive feedback related to real-world application.

      Maintenance of students records (grades, attendance, etc.) is required.

      Communicate pro-actively with campus administration regarding student issues.
    • Creative/Production Artist
      Adlife Marketing
      Pawtucket, RI
      Dec 2014 - Dec 2015 (1 year)
      -Coordinated vision with customers, marketing and project managers.
      -Created digital and print layouts for diverse materials.
      -Applied knowledge of printing standards to create high-quality images.
      -Developed collateral such as display, marketing and packaging materials to
      support product branding strategies.
      -Developed creative design for marketing packages, including print materials,
      brochures, banners and signs
    • Art History Slide Library Consultant
      Stonehill College
      Jun 2009 - Jan 2011 (1 year 7 months)
      Scanning and digital retouching of art history images. Images then catalogued in Extensis Portfolio for a future search engine for students and faculty.
    • Office Manager and Graphic Artist
      Shirts, Ink
      May 2006 - Mar 2008 (1 year 10 months)
      Creation and completion of all graphic work using Corel Draw and Adobe Illustrator (PC-based platform) while using large format printers and plotter cutters (for vinyl film). Basic knowledge of embroidery machines and digitizing was also acquired.

      Office Manager responsibilities include customer reception, quotations for for screen printing jobs, creation of filing system, product inventory, shipping, and job scheduling. Open lines of communication were maintained in order to inform the client(s) of work progress, or to make adjustments on the work if the customer desired. Quickbooks used for client invoicing.
  • Awards

    Bachelor of Arts, Cum Laude

  • Industries
    • Advertising
    • Apparel
    • POP / Visual Merchandising
    • Publishing
  • Skills
    • Branding & Corporate Identity
    • Creative Suite
    • Graphic Design
    • Illustration
    • InDesign
    • Print Design
    • Product Design
    • User Interface
    • Visual Design
    • Web Design
  • Elsewhere on the Web
    • 7
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    • R
  • On Coroflot
    @psg, member since 2008
    • Following 1
    • Followers 2
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