Peggy Van Allen

Motivating, inspiring, and educating by leveraging my expertise in color. Offering creative color palette development, color educational courses, strategic brand development through color, and visual color content for brand websites and social media. Comprehensive color and design trend forecasting

Designed innovative marketing materials that concentrate on the aspect of color, using knowledge of color trends and color usage, for the use and education of Diversified Brands, accounts and internal departments. Assisted with the expansion of the Division’s color knowledge and leadership in the coatings industry through new palette development. Promoted sales of paint by providing design and color direction for Diversified Brands’ marketing features and color systems in support of division sales and profit goals. Involved in development of all elements of color projects, e.g. palette creation, color tool selection, marketing concepts and focus group research. Represented Sherwin-Williams in professional organizations as they related to brand color marketing needs.