Greg Scott

* Collaborate with SVP of Sales and Marketing, CEO, Project Manager, Sales, and Product Development to establish product lines and timelines for seasonal design concepts including key activities and budget to support the projects.
* Work cross-functionally with the product development team and sales team on marketing and sales plan to ensure product concept is not lost and selling points are reinforced.
* Collaborate with sales and marketing to develop product positioning and messaging that resonates with our target customers.
* Collaborate with the Business Intelligence Analyst to execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
* Oversee the Product Design to establish design briefs, including the concept, packaging design concepts, performance and production criteria, China development and factory visits.
* Produce detailed spec packages for production utilizing core design skills, establish production dates, development tools (sketching, design briefs, models, research, etc.), external resources (where applicable), cross-functional team members (when applicable) during all aspects of execution, mentor other team members.
* E-commerce responsibilities include helping establish Infographics for products, organizing and executing photoshoots (managing talent, shooting schedule, shot requirements, etc.), writing SEO content.
* Seek out new initiatives to help drive brand/product awareness.
* One direct report.

* Served in roles with increasing responsibility for design and production. * Represented the Play-Doh Doh Bot in an on-air news piece for CBS: THIS MORNING

Disney * Brainstormed and conceptualized full line extensions for licensed products that increased market penetration and sales of classic products. * Managed all exclusive co-branded licensed items for Disney including 'Once Upon A Toy' toy store and Disney/Pixar. * Served as liaison between Disney merchants and Hasbro - brand managers, packaging, finance, and engineering. * Maintained consistent communication for the life of the product with Hasbro Far East as well as outside vendors and licensing partners such as Lucas Film, Universal, Fox, Disney, and Pixar. * Responsible for conceptualization through the production of the Easy-Bake brand and extensions working closely with food vendors like Food Tek and Foods Group as well as licensors such as Nickelodeon, Nabisco, and Hershey. * Served as the point person for initial concepts and ongoing 2D and 3D development including form, proportion, color, texture, materials, and manufacturability. * Managed product costs through the development cycle by working carefully with cost engineering, product engineering, and Asian counterparts. * Oversaw and managed the Internship Program for the Hasbro/Disney group. Designed products for various lines/brands including: Pixar's The Incredibles Finding Nemo Disney Parks Products Lincoln Logs Lion King Jurassic Park Easy Bake Mr. Potato Head Star Wars Star Tours Pokemon Play-Doh Star Wars Nintendo Nickelodeon

* As a team member of the department responsible for play and product, it is in my job description to help guide the research, concepts, product development, technical reviews, production and marketing to bring each product's story to the world.
* Also, conduct and aid in research on trends for numerous products and category concepts. Work closely with sales, marketing, and PR firms to create promotional materials to expand our web presence for these Playworld brands.
* Participate in setting annual product line strategy.
* Created a unique line called Unity that brings the past to the future with a new spin on products like the teeter-totter, monkey bars, and the merry-go-round. These new products allow multiple children to play "here, Now, Together", not on an electronic device.
* Spearheaded effort to reach out to other play companies to find strategic partners and consultants to help strengthen Playworld's position in the market. * I have sought out and participated in events like World Congress of Play, Chicago Toy and Game Fair, New York Toy Fair and Consumer Electronics Show. Encouraged Playworld to broaden business opportunities by exploring partnerships with Intel, McDonald's, Fisher-Price, LeapFrog, and Sesame Street to name a few.
* Worked to create a new outdoor electronic playground experience called NEOS featured on The Ellen Show, Fox and Friends, The Doctors as well as 2008 International Design Excellence Award (IDEA) Finalist and a 2014 KAPI Award-winner. Named on the Design Patent for NEOS in recognition for significant involvement in the product's design, programming, production, marketing, and sales.
* Led multiple aspects of design R&D for NEOS: sourcing new vendors, coordinating music and sound effects and helping create gaming content.
* Prior to launch, developed training materials to teach Playworld's senior management, sales...

Managing Senior Designer - Century Fitness - Martial Arts & Sporting Goods Equipment
* Established and oversaw the first formal R&D department including process, procedures, and sourcing outside consultants.
* Managed multiple sporting goods lines: 40+ products with 2 staff. And served as the liaison for sourcing and manufacturing worldwide.
* Created a full product line for the Grant Boxing License including Quick Wrap, Speed Lace boxing and bag gloves, from conceptualization to production.
* Designed a new look for the Grant Boxing line packaging contracting with a packaging structural engineer, graphic designer, and the marketing department. * Reinvented designs and retooled existing products to invigorate aesthetics improve performance and reduce costs, by reducing the weight of products in the WaveMaster line.
* Managed overall aesthetics of products while working closely with overseas vendors senior management and the R&D design team to address visual concepts, production, and safety.
* Coordinated the entire renovation, furnishing, and relocation into the space reserved for the newly defined R&D department accomplished through concise communication during a fast-tracked 8-week time-frame.
* Strategize with marketing/sales representatives to coordinate and establish pricing strategies and volumes to meet the targets of retail and competitive markets.
* Presented concepts in illustrated form and working prototypes to all levels of management and licensors.