Qasim Amin
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About
I’ve been designing digital products for over 15 years, mostly in the SaaS and enterprise space.
A lot of my work revolves around taking messy, complex systems and turning them into something structured, usable, and visually clear. I care a lot about how things work, but also how they feel — the layout, the spacing, the typography — the small details that make a product feel solid.
I’ve worked on multi-module platforms, design systems, and workflows where consistency really matters. Recently, I’ve also been exploring how AI can fit into products in a way that actually improves decision-making, not just adds noise.
At this point, I’m most comfortable working on complex products with a lot of moving parts, especially where both system thinking and visual clarity are needed. -
Education
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Bachelors Design Multi Media DesignOriental College of Arts2002 - 2006
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Experience
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Principal UX/UI DesignerMar 2022 - Apr 2026 (4 years 1 month)Led UX design across enterprise SaaS platforms covering pre-sales, operations, and service delivery
Built and implemented a fully tokenized design system, standardizing UI patterns and accelerating cross-team consistency
Established Figma-to-Storybook workflow integrated with Azure DevOps, improving developer handoff and delivery accuracy
Reduced rework by 40% through structured UX checkpoints, documentation, and cross-functional alignment
Identified workflow inefficiencies via UX audits and stakeholder sessions, enabling targeted improvements
Delivered scalable UX infrastructure adopted across multiple enterprise products
Delivered end-to-end product design including UX strategy, interaction design, and UI systems for enterprise platforms -
Sr. UX ConsultantLahore, PakistanJan 2022 - Mar 2023 (1 year 2 months)Built scalable design systems across enterprise platforms (NTDC, Descon, ABL), standardizing UI patterns and interaction models
Delivered end-to-end product design for Descon Proposal Management System, aligning workflows with business logic
Increased platform adoption by 24% and reduced support tickets by 60% post-launch
Improved delivery throughput by 30–35% through reusable UX patterns and structured workflows
Facilitated cross-functional workshops aligning product, engineering, and business teams
Designed responsive and cross-platform experiences ensuring usability across desktop and mobile environments, aligned with platform conventions and interaction patterns -
Sr. UX/UI Designer / ProductsLahore, PakistanFeb 2021 - Jan 2022 (11 months)Redesigned retail planning dashboards, reducing task abandonment by 34%
Delivered role-based KPI dashboards improving usability and navigation efficiency
Increased adoption by ~40% by aligning product experience with goal-driven user behavior
Reduced QA cycles by 50% through reusable components and structured workflows
Designed multi-device experiences supporting both desktop and mobile usage scenarios, ensuring consistency across platforms -
Senior UX/UI DesignerLahore, PakistanJan 2019 - Feb 2021 (2 years 1 month)Designed multi-role enterprise workflows improving task success rates by 30%+
Reduced onboarding time by 25% through role-based product structuring
Built reusable design systems improving design-to-development speed by 40%
Standardized UX frameworks across multiple enterprise platforms -
Sr. UX/UI Designer/AdvisorLahore, PakistanSep 2017 - Jun 2019 (1 year 9 months)Delivered end-to-end product design for telecom, banking, and energy platforms
Built scalable UI libraries and multi-role user journeys
Increased deployment speed by 20% through structured workflows and reusable systems
Improved usability across account management, billing, and service flows -
Sr. Graphics DesignerLahore, PakistanAug 2014 - Sep 2017 (3 years 1 month)Designed enterprise dashboards and interfaces improving workflow efficiency and usability
Delivered data-heavy systems across global markets including Americas, Europe, and MENA
Improved user interaction clarity and satisfaction across complex industrial platforms -
Graphic & Visual DesignMultiple CompaniesLahore, PakistanMar 2007 - Jul 2014 (7 years 4 months)Built strong foundations in visual communication, branding, and digital design
Delivered multimedia, branding, and creative projects across education and commercial environments
Developed expertise in design thinking, storytelling, and user-centered problem solving
Collaborated on cross-functional creative initiatives shaping early design practice
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Awards
2005 Alif Laila Book Bus Society with the assistance of the Decentralization Support Program (National Program Support Office Islamabad)
2003 Appreciated for participation and guidance for decorating and managing the “Basant festival”
2002 Appreciated for participation in the 1st art exhibition of Oriental College of Arts.
2002 Appreciated for participation for decorating and managing the “Bonfire”
2002 Appreciated for participation for decorating and managing the “Basant festival”
2001 Extravaganza, the performing arts festival, with the Gulls and Moonstone Theatre. I was part of the cast and crew in a play at the theatre extravaganza -
Affiliations
University of Sargodha
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@qasimmasudamin, member since 2010
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Following 12
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Followers 1
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