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Fashion & Branding Student

Rachel Douglass

Amsterdam, Netherlands
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  • About
  • About

    Hello everyone,

    I am Rachel, 20, a bachelor Fashion & Branding student at the Amsterdam Fashion Institute in my second year of studying. I am from Newcastle, England and I moved here to take part in AMFI's very conceptual international branding course as well as learn about a new culture and meet a variety of people. I am using this portfolio to display the work I do at this university and the work I have developed outside, in my own time. This shows the variety of interests and skills I have and how they have developed over time.

  • Education
    • BACHELOR International Fashion & Branding
      Amsterdam Fashion Institute - Hogeschool van Amsterdam
      2014 - Currently Enrolled
      In this course I have developed a variety of skills and abilities through the projects we have created. This includes studying specific target segments, analysing brands, developing a brand concept, creating strong visual identities and the creation of a retail environment. One of my most successful products has been a brand book that shows a new brand and concept I had created that had a coherent and consistant visual style that showed the successful development of a fully formed brand.
    • A Level's High School
      Dame Allan's Girls School
      2007 - 2014
      English Language - B Art & Design: Fine Art - B Business Studies - C
  • Experience
    • PR
      Metropolis
      Newcastle upon Tyne, United Kingdom
      May 2014 - Jul 2014 (2 months)
      I was involved with the promotion of a bar and club that needed a team to come together to create promotion techniques and ideas to compete with others in the area. We produced a variety of ways and connected with the consumer, creating successful techniques that made a difference to consumer awareness of the bar.
    • Sales and Cafe Assistant
      Captain Ted's
      Newcastle upon Tyne, United Kingdom
      May 2013 - Jan 2014 (8 months)
      Captain Ted's is a children's entertainment center I worked in that gave me experience in dealing first hand with different varieties of customers from children to their parents their grandparents. I was given responsibilities such as organizing parties and gained team working skills. I was in an environment that involved the coming together of employee ideas to improve the image of the company.
    • Work Experience - Women's Wear Design Department
      Crystal Martins International
      Kilsby, United Kingdom
      Apr 2013 - Apr 2013
      I did work experience for a week at Crystal Martin who are responsible for designing a variety of clothing essentials for the likes of Marks & Spencers clothing. For a week I oversaw the product creation process, from research to the final prototypes, in a professional environment. This involved aspects from the creation of prints, a tour of their prototype factory and a final design selection meeting. I developed a strong understanding for the process behind creating fast fashion clothing and learnt more about how a product goes from the design to the shelves.
  • Skills
    • Content Strategy
    • Fashion Design
    • Graphic Design
  • On Coroflot
    @racheldouglass, member since 2015
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