Rachel Taliaferro

This catalog was designed as an over-the-counter, in-store product catalog for Armadani's independent jewelry retailers. As the consulting project leader, designer, and writer, I wrote all copy and product descriptions, managed all vendor relations to gather necessary content, merchandise, price the collections, coordinate with printers, and mail to Armadani retailers. I also worked with a web developer to develop a new interactive B2B catalog system, designing the framework and price structure to automate custom digital versions of this catalog for individual retailers in a B2B platform. I created the document in InDesign and Photoshop.

• Copywriting & Editing
• Graphic Design
• Publishing
• Content Strategy
• Branding & Corporate Identity
• Print Design