Rachel Taliaferro
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About
I am a seasoned and agile copywriter with deep experience in brand building, content marketing, and communication strategy. I have written strategic, on-brief copy for start-ups, small businesses, and major international brands. From short-form copy like taglines, social media posts, product descriptions, and pitches, to long-form content like press releases, advertorials, blog posts, brand books, reports, speeches, email marketing materials, newsletters, and traditional printed material, I am ready and able to write something compelling and appropriate, no matter the format.
Specialties: project management, proofreading, email marketing, copyediting, copywriting, branding, content creation, strategic planning, public relations, social media, database oversight, and content management. -
Education
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BFA: Sculpture: Jewelry and Metals Jewelry and MetalsWinthrop University2002 - 2006Scholarships: Life Scholarship and Rutledge Scholarship , 2002-2006 National Amtrak Big South Essay Scholarship Winner, 2005, 2006
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Experience
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Communications Account ManagerAna Martins CommunicationsNew York, NYJan 2016 - Present (10 years 5 months)Publicist and account manager
Researcher and communications analyst, database manager
Chief agency copywriter and project manager, skilled in release writing and pitching
Experienced social media manager, brand strategist
Took on in-house copyeditor and writer role, editing and writing original press releases, Editor-in-Chief of all international Prestige Worldwide private label hotel books
Seasoned events manager and client representative -
Graphics CoordinatorNew York, NYAug 2013 - Dec 2015 (2 years 4 months)Digital and Print Coordinator and Designer responsible for creation and distribution of digital press releases, email marketing, branding and file management.
Took on in-house Copyeditor and Writer role, editing and writing original press releases, pitches, and content for client reporting and prospect presentations.
Promoted to Editor-in-Chief of all Prestige Worldwideinternational private label hotel books -
Marketing Manager, Director of Inside SalesNew York, NYFeb 2012 - Aug 2013 (1 year 6 months)Merchandising and Marketing Manager, in charge of writing and updating all print, web, and social media content, including blogs, product descriptions, direct mail, email marketing, catalogs, etc.
Inside Sales Director, in charge of trade show presentations, trunk shows, customer relations
Production Manager, Managed on-site and remote employees, vendors -
Marketing Manager and Account ManagerAug 2012 - Oct 2012 (2 months)Consulting Interactive Marketing Director, Graphic Designer, strategist, and customer concierge
Developed new brand book and presentations to generate new sales leads, trained and managed existing clients on how to use software, managed social media accounts -
Director of Customer DevelopmentLieberfarb, Inc.Mar 2011 - Dec 2011 (9 months)Inside Sales Director, Marketing Manager, and in-house Publicist, in charge of generating sales leads, making sales, presenting product at trade shows and trunk show events, and pitching product to the press.
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Administrative AssistantCommunity School of the ArtsJun 2008 - Mar 2011 (2 years 9 months)Administrative assistant, handling customer inquiries, instructor requests, and supporting non-profit staff in all initiatives
Planned and executed company events
Launched and Managed all social media accounts
Created original direct mail and digital marketing content, including copywriting, graphic design, and layout, and coordinating mail-merge marketing lists
Office Manager, tech troubleshooter, website manager
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@racheltaliaferro, member since 2013