Rahviance Beme

-Rebranded all Powerpoint Presentations, Sell Sheets and varying Marketing collateral
-Established extended color scheme to aid in rebranding process
-Designed marketing materials including brochures, graphs and remaining collateral to company standard

-Marketing and branding designer (advertising, signage, business cards, packaging and logos) to new businesses
-Design and layout of magazines, catalogs, full-page ads and large format prints (for use in trade shows and exhibitions)
-Corporate photography (food, property and products); color corrections

-Layout and design of 50+ page fashion and beauty magazine using Photoshop and InDesign
-Photo editing, retouching and color corrections in Photoshop and Lightroom

-Layout and design of 60+ page direct sales catalog using Illustrator and QuarkXPress
-Photographed and illustrated new products using Adobe Illustrator

-Designed all branding, signage, sales and promotional marketing materials (logos, flyers, event announcements etc.)
-Negotiated and scheduled advertising costs and placement via online and print media sources
-Planned and marketed community events increasing visibility and business revenue

-Designed PowerPoint presentations and newsletters used to inform on new business practices
-Improved marketing library; created a system for archiving ads, marketing materials and campaigns
-Planned and coordinated special events, gathered pricing quotes, contract terms and travel accommodations

-Designed 500+ page catalog for a run of over 1,000,000; ensured compliance with corporate branding
-Created new corporate design templates for business and consumer product lines
-Exceeded previous production timeline and delivery goals; Assisted in preparing pages for prepress

-Storyboarded and produced marketing campaigns for advertising agencies and small businesses; directed photo shoots
-Conducted client meetings addressing brand/business market strategies; evaluated progress, developments and changes
-Screened freelance employees for hire, including resumes and portfolios review
-Developed and established SDI brand, awareness and presence resulting in a minimum 20% client increase annually
Specialized in: Brand identity (logo design, brochures, print ads), catalog layout, POS/POP and packaging design

-Introduced the fundamentals and application of creative design to students through design tutorials, projects and testing
-Instructed students in 3D Package Design, Digital Illustration, Typography, Business Strategies and Portfolio Design

-Packaging designer for paper products (boxed lunches, donut boxes, beverages on the go, coffee/hot beverage sleeves)
-Designed large format signage (POP/POS trade show/convention exhibit displays, booth banners)
-Staged product photography shoots, color corrections and ad/sell sheet layout/placement

-Created visual marketing materials, oversaw production and tracking; utilized results to optimize sales strategy
-Researched competitors products, resulting in the creation of smarter design campaigns in accordance with events & trade shows; increased product presence and awareness -influencing marketing strategies and increased monthly sales