Rakhi Rana

Asadel * Designed and conducted user studies, performed heuristic evaluations of interfaces. * Responsive Web Design and Development using HTML 5, CSS3, Bootstrap, Jquery and Java script

Responsible for designing the UI of Mobile Application and Web based projects. * Advocate of "Brand Guidelines and Standards", ensuring that brand positioning, creative look-and-feel and key messages support the brand globally * Responsive Web Design using HTML5, CSS3, Jquery and Bootstrap framework. * Generate UI mockups from paper-and-pencil concepts to wire-frame designs to high-fidelity prototypes that convey the interaction model. * Have a track record of high-quality web application interfaces and design implementations. * Experience of managing multiple projects to tight deadlines. * Conducted surveys and researched target audience. * Implemented a series of MailChimp newsletters with HTML/CSS. * Tested newsletters across different operating systems throughout the company.

Wincere (Noida) * Identifying user requirements by conducting user testing, analysing user goals, & studying how users consume content. * Responsible in User-Centered and Interaction design, facilitated in creating high-fidelity wireframes and defining navigation patterns and implementing the correct technology using Axure, PowerPoint and Photoshop. * My responsibilities include UX research, information architecture, wireframes, and prototypes, UI, interaction and visual design. * Created personas, sketches, user flows, content strategy & prototypes. * Created a comprehensive mobile UX best practices guide for iOS and Android smartphone and tablet experiences for a Fortune 100 financial services company. Presented this guide to senior management, gaining buy-in for a consistent UX approach across the organization. * Responsive Web Design and Development using HTML 5, CSS3, Bootstrap, Jquery and Java script. * Created advanced interactive prototypes in Axure RP for use in usability tests of interactive web and mobile experiences. * Incorporated a condensed navigation menu with enhanced filtering and search capabilities. Implemented a refined system for browsing and viewing individual workouts, based on a standard grid structure. * Collaborated with the design team, product management, engineering, sales and marketing on identifying user pain points and brainstorming opportunities for improvement. * Expert in setting up user-centred design processes as an integral part of software design and development lifecycle. * Understand business goals just as deeply as user's goals and translate them into meaningful user-centred designs. * Site development, analytics insight, and created site map. * Responsive Web Design. * Responsible for designing the UI of Mobile Application and Web based projects. * Discussed and advocated for user needs and UI standards * Presenting finalize...

* Sketched, drafted wireframes, functional prototypes, specification documents, exported assets, and articulated the functionality requirements to the engineering team. * HTML prototype * Micro site development * Involved in designing advertisements, brochures, handouts, flyers and online graphics. * Promotion of websites both organically and using Google Adwords. * Search Engine Optimization - Directory Submission - Affiliate Marketing - Link Exchange - Link building Services - Website Architecture - Internet Marketing - Keyword Research - Website Submission - Link Building - Social Bookmarking - Pay Per Click Advertising