Ramzi Arabi

Designed corporate identities, newspaper ads, brochures, catalogs, signage. .etc. Supervised advertising campaigns requested by clients. Worked alongside the marketing team to create new product campaigns. Reproduced web graphics and contents. Sourced print companies for different print jobs and maintained a solid relationship with those companies.

Prepared artworks for print using dye-cuts, bleed, spot colors… Built and maintained a strong relationship with printing houses and advertising agencies. Oversaw implementation of the Marketing strategy - including events, digital marketing, and PR. Art directed and designed the websites of companies within the group. Art directed and designed marketing collaterals and brand guidelines. Designed and managed an integrated campaign that aimed to restore the company's name and image in clients' minds. Designed different types of media, including flash presentations and story boarding.

Establishing creative direction and prototype development for company-wide widget initiative across entire MSH family of brands including MSH Trading, Interactive World and Petra Systems. Developing, implementing, and evaluating the annual communications and marketing plan across the network's discreet audiences in collaboration with the MSH team and constituents. Managing the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, social media platforms and MSH's websites. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. Working closely with the company's Sales team enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. Directing the creative team and all creative activities within, including, but not limited to, developing creative briefs and design concepts to meet business objectives.

Designed print materials, outdoors signs, and followed-up with printing houses. Designed commercial guidebook of business stores and companies in Irbid city. Designed flash animation. Handled scanning, photos retouching, and printing out. KEY SKILLS: Media and communications. Marketing & PR. Graphic design and creative direction. Advertising campaigns conception and delivery. Branding and visual identity development. Social media marketing and management. Digital marketing design and management. Client liaison, pitching and presentations. Copywriting (Arabic and English). Comprehensive knowledge of print media production and pre-press. Professional computer literacy (PC & Mac). Calligraphy (Arabic). Digital fonts developing. Video & Audio editing. Lecturing and instructing. Painting and sculpturing. CAPABILITIES: Strong attention to details with excellent knowledge of the print process. A great eye for design. Strong typographic skills. Good leadership character. Good team player. Responsibility in work with self-dependency when needed. Self-motivated and hard worker. Mature personality with good interpersonal skills. Excellent organizational and communication skills. Excellent analytical, time management and problem solving skills. SOFTWARE:

Reviewed ads done by other advertising agencies. Designed roll-ups, pop-ups, booklets, brochures, press ads, leaflets, danglers, screensavers, wallpapers, email signatures, post cards, flash presentations… Developed brand position and guidelines to be followed by advertising and media production agencies. Designed flash presentations & banners. Designed billboards and signage. Managed the Arabic copywrites.