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Interactive Graphic Web Designer

Randi Sargent

Philadelphia, PA
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  • About
  • About

    A motivated business and creative professional with 7+ years in all areas of design, internet creative and development. I have an instinctual adaptability to design, code, and manage projects while understanding every project is a unique opportunity. My reputation is known for meeting deadlines, maintaining thorough and meticulous results while working well under pressure and having a self-motivating work ethic.

    My website and portfolio showcases just a few designs and messages I’ve created so far in my career. As a designer I’ve had the exciting opportunity to work at several roles in a wide array of industries. My specializations include marketing & advertising, E-commerce, and digital creative asset management. I have proven to be responsible for creating artwork that translates to print, television, web, mobile and other multimedia platforms through various publications and advertisements, signage, brochures and newsletters, corporate identity and branding, animation, typography, code, and other materials.

    My passion is creating visually stunning, simple, intelligent and effective designs that impress and deliver results – be it communicating corporate cultural ideals, improving marketing messages, building business strategies, or designing consumer advertising.

    My short term goal is to continue to enhance my skills as a design professional at a company where creativity and innovation are encouraged. Over the longer term my goal is to become a Lead Creative in a team of design professionals.

  • Education
    • Bachloers Degree Advertising Design Major
      Hussian School of Art
      2001 - 2005
    • Portfolion Preperation
      Tyler School of Art
      2001 - 2002
    • Certificate Commercial Art
      Eastern Center for Arts and Technology
      1999 - 2001
    • High School Diploma Fine and Studio Arts
      Upper Dublin High School
      1998 - 2001
      Took several Fine Art courses.
  • Experience
    • Senior Web Design Manager
      EmpireCovers
      Aug 2013 - Present (12 years 10 months)
      Efficiently optimize a heavy workload in a fast paced environment while meeting tight deadlines and demonstrating fluency in web technologies relating to online creative presentation.

      Maintain a consistent positive image and develop a copyright branding for EmpireCovers alongside redesigning and assisting in the launch of a new cutting edge responsive website while continuing to create, update and maintain EmpireCovers.com’s current website alongside sister site EmpirePatioCovers.

      Manage ad campaigns, email blasts, print materials, trade show exhibits, apparel, and all other interactive projects to meet scheduled deadlines while working with different departments to develop appropriate and captivating visual messages.

      In charge of interviewing and hiring new graphic design interns as well as graphic designers.
    • Web Designer
      Destination Maternity Corporation
      Apr 2012 - Aug 2013 (1 year 4 months)
      Design, implement and maintain digital assets that build retail branding through respective web and mobile sites to increase traffic and conversion through a compelling and satisfying web experience.

      Key focus on a multichannel approach while remaining conscientious of how to best adapt design to customer behavior.

      Work in a fast paced environment meeting tight deadlines and demonstrating fluency in web technologies relating to online creative presentation.
    • Digital Studio Designer
      Merkle
      Mar 2012 - Mar 2012
      Provide digital production expertise to support the online marketing efforts of world-class clients.

      Maintain strong visual design and digital production execution expertise essential in supporting high-volume campaigns with flawless execution in a team-centric environment.

      Key focus on creating email and display graphics including banners, banner ads, landing pages, creative execution, versioning, testing and final production to create distinct branded communications.

      Build animated Flash assets from concept and storyboards.

      Pre-flight and test final production and deployable ready digital files.

      Work cross functionally with internal and external teams to release final files to deployment vendors/services or teams.

      Efficiently optimize a heavy workload in a fast paced environment.
    • Interactive Graphic Designer
      Harte-Hanks, Inc.
      Feb 2012 - Mar 2012 (1 month)
      Provide digital production expertise to support the online marketing efforts of world-class clients.

      Ensure a clear understanding of website assembly including familiarity with DHTML and CSS to design for a developer or a Content Management System.

      Create files with pixel-perfect precision.

      Name and organize within working documents.

      Establish rules for how assets are created and ensure compliance to rules throughout the course of each project.

      Actively participate in all project discussion meetings by offering thoughts and ideas on design strategy, technical strategy and organization of the content and files.

      Maintain active role as a team player while taking ownership of designs, flash files, image files, and folder structure when needed.

      Routinely solve problems through articulating design problems and solutions or technical problems and solutions.
    • Freelance Graphic Designer
      Randis Designs
      Jul 2011 - Feb 2012 (7 months)
      Freelance design providing identity, print, and web design for a variety of clients.

      • National Constitution Center — Wordpress Website for 9/11 Commemoration.

      • MediGuard — Online banner advertisements and logo redesign.

      • CampaignGrid — Online banner advertisements.

      • Comcast Sportsnet, csnphilly.com — Series of online banner advertisements.

      • Iris Creative — Broad range of print materials.

      • Journal Register — Series of online banner advertisements.

      • LifeShield — Cover designs for Security Brochure.

      • Innovative Images — Apparel Illustrations for Walden Surfboards.

      • Mingo’s Pizzeria & Restaurant — Identity and menu design.

      • Forge Promotions — Logo & business card design for music merchandiser.

      • Mullin Media — Merchandise design for videographer.

      • Bergbaurer Inc. — Website design for Construction Company.
    • Interactive Graphic Web Designer
      The Creative Group
      2010 - 2012 (2 years)
    • Production Designer II
      PointRoll
      Apr 2011 - Jul 2011 (3 months)
      Design and develop display ads based on client provided mocks.

      Add the Pointroll API and 3rd party tracking code to client provided Flash files to deliver and measure display ads as rich and full featured as a micro-site without disrupting the user experience.

      Enable brands to connect, listen and engage with social audiences, powering social applications and rich media for clients and partners including JCPenney, Walgreens, P&G, and more.
    • Freelance Graphic Designer
      Randisdesigns.com
      Jul 2010 - Mar 2011 (8 months)
    • Interactive Designer
      Philly.com
      Aug 2007 - Jun 2010 (2 years 10 months)
      Assist building an internal agency while creating, updating and maintaining philly.com’s website alongside sister sites Phrequency, The Inquirer and The Daily News.

      Work with sales support, sales representatives, designers, web masters, video producers, photographers, producers, IT, advertising and printers on a daily basis to produce strong visuals that appeal to diverse audiences.

      Manage ad campaigns, web development and interactive projects to meet scheduled deadlines while working with different departments to develop appropriate visual messages based

      Contribute to user interface, design and development efforts, applications and website testing.
    • Computer Graphic Artist
      Fox Chase Cancer Center
      Apr 2005 - Aug 2007 (2 years 4 months)
      Maintain a consistent positive image and develop a copyright branding look for Fox Chase Cancer Center.

      Work with leaders in the communications industry (interior and exterior of Fox Chase) from concept through finished product for publications, advertising, trade show materials, video production and web design.

      Collaborate with administrators, communications staff, medical, scientific, nursing departments and patients to produce strong visuals that appeal to diverse audiences.

      Work with over twenty Fox Chase Network hospital and marketing analysts to develop

      Conceptualize and direct photo shoots and videotaping in conjunction with producers throughout taping, editing and distribution.

      Develop and maintain long-term client relationships.

      Create and monitor schedules, deliverables, internal, and vendor resources to deliver projects on time and under budget.

      Develop and manage departmental processes and quality assurance measures.
    • Graphic Designer
      Iris Creative
      May 2004 - May 2005 (1 year)
      Design of identity, concepts, execution, and presentations of posters, signage, brochures, booklets, calendars, annual reports, newsletters, advertising campaigns, promotional materials and apparel for a variety of clients.
  • Awards

    Hussian School of Art President’s List 2004



    Hussian School of Art Dean’s List 2001, 2003, 2004



    Hussian School of Art Annual Poster Contest, 2004



    Eastern Center for Arts and Technology Skills US VICA, 2000

  • Affiliations

    Member of OAC for Eastern Center Arts and Technology since 2009

  • Skills
    • Art Direction
    • Concept Art
    • Graphic Design
  • Elsewhere on the Web
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  • On Coroflot
    @randisdesigns, member since 2010
    • Following 1
    • Followers 1
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