Art Director / Illustrator / Writer / Designer (freelance)
Jun 2008 - Present (12 years 10 months)
Clients: UFC Corporate (Vegas), Z-Flex skateboards, The Children’s Place, Bad Boy MMA, King Publishing (skate and snow magazines), Illiac Golf, Concrete Skateboarding Magazine, Fortune Sound Club, Color Magazine, Livestock, Osiris, Timebomb
Trading, Iron Man magazine and others.
Projects: Product and lifestyle photography. Catalogs, flyers, posters and ads. Apparel graphics, skateboard designs and point-of-purchase. Editorial layout and design, illustration and editorial writing and editing.
Illustrator, Writer and Photographer
Sep 2019 - Apr 2020 (7 months)
The design department at Canopy was set up as an interal ad, design and video agency. Within the Tweed brand team, I played a variety of roles from leading projects to more focused tasks. UX design with XD and sketch. Branding and packaging concepts for USA CBD and THC market. Retail experience campaign. Photoshoots at Smith Falls production plant. As a part of a very large team,
I helped, mentored and assisted in any area I could.
Jan 2017 - Sep 2019 (2 years 8 months)
Lead the design and visual look of two magazines that target luxury and modern architecture and interior design for homes in Toronto and Montreal. Along with editorial, ad coordination and planning are also responsibilities of the job. Each city publishes 6 editions a year. Montreal has both English and French editions. I have taken over the instagram postings and make contributions to the web postings along with quality control of each post.
Jan 2012 - Aug 2015 (3 years 7 months)
Redesigned magazine with refined and updated grid and look. Create 6 regular and one special issue per year. Work closely with Editor-in-Chief to put together exclusive content. I also was the photo director and editor, commissioning photographers and producing photo and video shoots. Direct, design and approve digital iPad and iPhone editions that include bonus features, photos and video. Digital edition had up to 3 designer /Art Directors under my supervision. Increased the instagram from 5k to 50k organically over a period of two years.
Hard Goods Art Director
May 2007 - Jun 2008 (1 year 1 month)
Managed the creative of all hard goods art and design. Directed and created hard goods catalogs. Designed all printed materials for hard goods (board inserts, packaging, and P.O.P.). Created art for decks, wheels, and other accessories. Coordinated hard good seasons with clothing and shoe divisions. Directed and communicated art to in-house and freelance artists. Worked closely with
Oct 2005 - Apr 2007 (1 year 6 months)
Redesigned magazine. Created 14 issues a year. Worked closely with photographers and editors to put together on average 100 pages of edit every month, with an Associate Art Director. Directed product photoshoots. Shot photos of product and incidental / lifestyle. Created branding and advertising collateral.
Nov 2004 - Oct 2005 (11 months)
Concepted and implemented advertising campaigns for national and global presence. Directed creative for P.O.P. program, web design and updates. Created and directed seasonal catalogs. Direction and production of product and lifestyle photoshoots. Managed all work orders submitted to the Art Department. Hired and managed staff of graphic designers and extra freelancers when needed.
Giant Skateboard Distribution
Garden Grove, CA
Sep 2001 - Dec 2003 (2 years 3 months)
Managed budgets and events for marketing. Art Directed creative of New Deal, Vallely Skateboards and Giant (ads, web and print items). Coordinated and booked advertising for Popwar, New Deal, Vallely and Giant. Directed and produced product and action photoshoots. Created art for tees, skateboards and softgoods. Worked with freelance and staff artists on art submissions for skateboards and printables. Concepted, designed and produced all Giant catalogs, collateral and online presence. Hired and managed junior designer(s) and freelancers.