Key Competencies Gained Through Experience
Trend and Data Analysis
* Competitive Analysis * Market Intelligence * Project Management * Website Development Graphic Design * Marketing Communications * Sales Support
Graphic Web Designer/Developer / Uniforms Adobe Livecycle Developer
partnership with Lockheed Martin
Director of Marketing, Itaberco
Dessert Ingredients Co.
Responsible for developing and implementing marketing plan and brand strategy for current and new products to increasing visibility, awareness and brand recognition of Itaberco products and services to B2B and B2C customers * Researching effectiveness of marketing and sales efforts * Developing and producing marketing collateral, including print broadcast, and outdoor advertisements, brochures, website maintenance and creation, email newsletters * Work with purchasing to find and order accessories for new product lines. * Develop and maintain social media presence and added a trackable SEO system to company website to trend information of web user visits.
Special Events Management
TechPerm in partnership with Lockheed Martin, Woodlawn, MD * Assist in developing IT solutions for interactive forms for the customer. Providing software development LiveCycle support to software development leads, * Assist client project manager with developing a defect tracking process using version control software and HP defect and 508 compliance tracking log program to assure that project is moving effectively to meet deadlines. * Maintain open lines of communication between program manager and project managers as needed to meet customer requirements for system development and enhancements, * Train staff in forms development and testing to ensure that final work product is completed and tested to work in live environment for users, * Test forms in XML environment to make sure there are bugs or errors that occur during XPDF processing to flattened printable PDF format, * Use Sharepoint as a resource to download document requirements, maintain version control of live documents using the check in/out system, work on a team to develop SharePoint form system allowing developers to request materials are uploaded to testing environments.
Graphic Design Specialist
Baltimore Maryland, United States
Area * Lead designer for sales and marketing tools, including company branding of sales portfolios, materials books, and sample merchandising. * Assisted VP of Marketing with proposal presentations for major brands showcasing how Lion Brothers could create updated looks for garments, logo treatments and other trend opportunities. * Prepared and created conceptual artwork for marketing samples for sales presentations for companies such as Nike, Adidas, Under Armour, Jansport, and more. * Designed and setup customer art for embroidery digitizing, sublimation printing, and laser applications. * Worked as project manager, designer and developer for Girl Scout's Make Your Own Badge e- commerce website. * Worked with engineering department on heat testing trials and assorted printing techniques used on various fabrics.
The Education Trust
Washington DC, United States
Design and organize graphic design, strategic marketing and promotional plan for non-profit publications, logos, graphics, and other images to begin moving the organization into a firm branded identity. * Directed and designed Web 2.0 efforts from conception into development, new site set to launch late Fall 2009. * Negotiated print vendor bids for printed collateral pieces and reports maximizing a modest budget of a non-profit. * Successfully served as sole creative team handling design, production and distribution of all print collateral, such as direct mailers, brochures, reports and direct contact displays. * Designed and implemented a production schedule and process managing publication process from author to designer directly working with projects from conception to completion.